SOURCE: Novori Inc.

December 03, 2007 08:00 ET

Novori Inc. (NOVO) Named Exclusive Online Distributor for Sareen™ Collection

BELLINGHAM, WA--(Marketwire - December 3, 2007) - Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is proud to launch the newest addition to their already existing line of approximately 600 unique jewelry pieces -- The Sareen™ Collection.

Experience the graceful curves and outstanding craftsmanship of these beautiful collection pieces available online exclusively at

"Having online exclusivity is very important to us, and is a strategy that we will continue to vigorously pursue," commented Mark Neild, CFO of Novori, Inc. "The Sareen Collection is a very attractive and unique product offering of extremely high quality. We are committed to offer our customers exceptional quality such as this and it is doubly pleasing that this collection is also unavailable at any other website."

The SAREEN COLLECTION pieces are creations of designers Aram Adourian and Orlando Bayot.

Aram Adourian, one of the two designers of this exquisite collection explained, "The Sareen Collection of jewelry expresses true eternal love never ending. For instance, many of the Sareen Collection start with a little fire of love represented by the modest diamond just below the center diamond. Further symbolizing the real passion and commitment of love unity, the center diamond is upheld with hands that grow and sparkle with happiness and joy. The center stone is then surrounded with brilliant round diamonds, all individually four prong set, representing all the good days and happy hours to remind us that there are always small gifts in life that are essential to protect true love."

This unique and aesthetically pleasing collection was recently featured on The Montel Williams Wedding Extravaganza in October 2007.

About Aram Adourian and Orlando Bayot: Aram has designed and created jewelry for several years. He attended high school at Melkonian Educational Institute and college studies at Frederick Polytechnic University where he graduated with a Bachelor of Arts. Orlando has a taste of celebrity and knows that which is extraordinary. He is a perfectionist who will neither compromise nor short cut his principles in seeking quality and beauty in his designs. Orlando is part of the fashion culture bringing his own unique view to this lucrative market. A leader in the fashion industry, Orlando loves nature and says his inspiration comes from the interesting unique designs of deep ocean marine life.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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