SOURCE: Novori Inc.

October 09, 2007 09:13 ET

Novori (NOVO) Announces Air Dates for Their Second Debut on Fox Hit TV Game Show "Temptation"

BELLINGHAM, WA--(Marketwire - October 9, 2007) - Novori Inc. (OTCBB: NOVO), a leading online interactive retailer of fine diamond engagement rings and jewelry make their second television debut this week on the new FOX hit television game show "Temptation" as a grand prize.

Novori's exquisite Sareen signature line pendant and earrings will be featured as a grand prize October 9th - October 12th and re-airing in participating network areas on October 23rd - October 26th.

"We are extremely pleased that our jewelry is being featured as the grand prize in Shoppers Paradise," stated Harold Schaffrick, CEO of Novori, Inc. "The Sareen jewelry pieces featured are an online exclusive at and we anticipate an increase in traffic to our website because of their superior quality."

"Temptation," the new "Sale of the Century," is an exciting, high-energy game show from the producers of "American Idol" and "The Price is Right," combining two of America's favorite pastimes -- pop culture and shopping. For the first time in television history, "Temptation" viewers can get in on the action while watching their favorite game show.

Launched in 1986, FOX has established itself as one of the nation's most popular and well-branded programming distributors, especially among young adult and teen audiences. FOX recently won its third consecutive seasonal crown among the advertiser-coveted Adult 18-49 demographic.

* Please visit to find the television station and airtimes for Temptation in your area.

About Temptation:

Hosted by popular television personality Rossi Morreale, "Temptation" features three contestants who earn shopping cash by answering questions about pop culture and current events. Along the way, players in the lead are enticed to spend some of their winnings on incredible bargains. But the player with the most shopping cash at the end of the game gets to go on the biggest shopping spree on TV! The goal is to get to Shoppers Paradise, a fantasy marketplace where the winning contestant may spend her Temptation dollars on luxury items at unprecedented discounts.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005,'s well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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