SOURCE: Novori Inc.

September 26, 2007 09:15 ET

Novori (NOVO) Launches National Media Campaign Featured on Top National Television Networks

BELLINGHAM, WA--(Marketwire - September 26, 2007) - Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- announces the implementation of their media campaign intended to encourage online sales through television exposure.

Novori's campaign includes a variety of popular nationally syndicated television shows aired on major networks and their affiliates including FOX, NBC, CBS and ABC. Novori diamond jewelry will be prominently featured on these shows as either grand prizes or gifts. Television show air dates will be announced to shareholders and the public when available.

"Joining the forces of television exposure and online shopping is a perfect match for Novori's campaign, taking consumer jewelry purchasing to another level," said Novori Inc. CFO Mark Neild. "We are pleased that Novori has experienced at least triple digit gains every year since the inception of, and believe the integration of this media campaign, as well as other innovative campaigns, could feasibly allow Novori to continue to experience quadruple digit gains in the years to come!"

Nielsen Media Research reported that average American television viewing continues to increase in spite of growing competition from new media platforms and devices, such as video iPods, cell phones and streaming video. The total average time a household watched television during the 2005-2006 television year was 8 hours and 14 minutes per day, a 3-minute increase from the 2004-2005 season and a record high.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005,'s well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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