SOURCE: Novori Inc.

November 30, 2007 08:00 ET

Novori (NOVO) Reports Further Outstanding October Numbers

Increases in Sales and Gross Margins

BELLINGHAM, WA--(Marketwire - November 30, 2007) - Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that October 2007 sales were more than double October sales for 2006, and totaled more than half the sales of the entire previous quarter.

Further to news of its first profitable quarter, Novori's performance excelled across several important metrics (October 2007 vs. October 2006):

--  Number of sales orders more than doubled
--  Dollar sales were 208% of last years sales
--  Gross margins increased 24%
    

During the 2006 holiday season, total online sales in the U.S. jumped dramatically. Sales during the week before Christmas rose 38 percent to $2.25 billion. On December 23, 2006, a record was broken when, for the first time, non-travel e-commerce spending crossed the $100 billion threshold. Consumers spent $23.11 billion from November 1 to December 26, a 26 percent increase over the corresponding period in 2005, according to comScore Networks.

comScore Networks noted after the 2006 Holiday season that retail e-commerce accounted for approximately 7 percent of consumers' U.S. retail spending (excluding gas, autos, and food), making it an important component of the total U.S. economy. (Source: IDEX Online Research)

According to Forrester Research Inc. (www.forrester.com) online jewelry sales have gained significant momentum, and an estimated 14% of all jewelry sales worldwide will occur online by 2010.

About Novori Inc.: www.novori.com

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, Norvori's well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori's website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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