Nurun Inc.

Nurun Inc.

April 12, 2010 10:00 ET

Nurun Announces Acquisition of Data Aggregation Tool: Digital MIDI

MONTREAL, QUEBEC--(Marketwire - April 12, 2010) - The increasing complexity of touch points between brands and consumers makes it essential today to analyze the impact of digital tactics (web sites, campaigns, social networks, search, etc.) on key business, brand and relationship indicators.

Nurun, a global interactive marketing agency, is responding to this pressing need with the launch of Digital MIDI (Marketing Insights – Dashboard Intelligence), an analytics tool developed collaboratively over the course of a two-year strategic partnership with EpikOne, a respected leader in the US analytics field and an official Google partner.

"We believe this customized solution is ideal for evaluating and optimizing the utility of content and services that we develop for our clients' customers. Our technology partnership with EpikOne has been decisive in the development of this tool," said Jacques-Hervé Roubert, President and CEO of Nurun.

Digital MIDI harmonizes and aggregates data regardless of the source, so that its users can gain a deeper understanding of the interactions among various digital media. The product of Nurun's marketing expertise combined with EpikOne's extensive R&D experience in dashboards, this solution enables brands and companies to make intelligent decisions when confronted by the bewildering and fast-evolving array of possible digital investments.

In beta testing for several months with select Nurun clients in North America, Europe and Asia, the tool has proven its efficiency. Nurun decided to acquire full rights in order to make this proprietary tool available to all of its clients worldwide. 

"The technology used to develop Digital MIDI gives each user, regardless of his or her profile, instant access to digital indicators necessary to communicate marketing results and make informed business decisions," said Alex Broussard, Chief Technology Officer of EpikOne.

About Nurun

Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use interactive technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com.

About EpikOne

EpikOne is a global leader in the measurement and optimization of online business. Founded in 2004, EpikOne has contributed to the growth of the web analytics industry and emerged with an innovative process for data-driven analysis, media measurement and strategic online marketing. Successful outcomes at EpikOne are achieved by a growing team of talent combining digital marketing innovation, proven consulting processes, and a rapidly evolving technology suite. We understand the impact of globalization in digital marketing and have worked with enterprise organizations in North America, Europe and Asia while immersing ourselves in emerging trends such as mobile commerce and social media.

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