Nurun Inc.
TSX : NUR

Nurun Inc.

October 04, 2007 11:00 ET

Nurun Collaborates With Microsoft to Help Connect Students With Teachers Outside the Classroom

Flash technology, integrated videos enrich Learning.live.com and bridges the gap between education and home technology

MONTREAL, QUEBEC--(Marketwire - Oct. 4, 2007) - Nurun Inc. (TSX:NUR), a global interactive marketing agency, has recently worked with its client, Microsoft UK Limited, to launch the new Learning Live Web site http://learning.live.com. Learning.live.com is a new Web-based initiative that facilitates the use of Windows Live Messenger to create a collaborative, interactive environment for teachers and students. The result is a convenient platform avenue for students to learn and receive real-time instruction and homework assistance outside of school hours. Nurun has been the interactive agency of record for Microsoft in the UK and Spain since 2000.

Using a mix of Flash technology, html, and integrated videos, Nurun worked closely with the Windows Live Messenger team to develop a resource to show teachers, students and parents how inter-communication between teachers and students can be improved through the use of Windows Live Messenger. The Web site provides tutorials and testimonials on how to use Windows Live Messenger, specifically - how to download the program, add contacts, and how to transfer files.

Microsoft's commitment to the use of instant messaging in an educational environment and Nurun's knowledge of how to enrich the online experience comes at a critical time, as worldwide, instant messaging is becoming more and more popular with both "tweens" (children between the ages of 8 and 12 years old) and teenagers alike:

- According to an October 2006 eMarketer report, instant messaging was listed as the "favorite" online activity of Internet users age 12 in North America. Also in the report, instant messaging was listed as the preferred method of communication with friends (over e-mail) among U.S. teens, by both age and gender;

- In the UK, eMarketer found that 59 percent of teens were using instant messaging (second only to sending e-mails); and

- A recent study by MTV and Microsoft revealed that 14-17 year olds spend 25 hours online each week - 58 percent go online the moment they get home from school, and more than 40 percent use instant messaging services like WL Messenger.

"Working with Microsoft on this project presented a tremendous opportunity for Nurun," said Jacques-Herve Roubert, president and CEO of Nurun. "Not only did it enable us to continue our successful relationship with the company, it also allowed our team of creative and technological experts to work on a project that is proven to help enhance academic performance and bridges the gap between home and school technology."

Learning.live.com is the result of a pilot study at Lincoln School in the UK. Since 2005, students have been given access to teaching staff from their homes via Windows Live Messenger. Teachers at the school have used the application to answer students' questions, host "pop" quizzes, chair online discussion, and conduct classes online using an on-screen interactive whiteboard.

About Nurun

Nurun Inc. (TSX:NUR), a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, is a global company which strategizes, executes and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1985, Nurun has worked with a wide variety of companies and organizations, including: Groupe DANONE, AT&T, Louis Vuitton, Thales, Pfizer, Home Depot, Pleasant Holidays, L'Oreal, Renault, Microsoft (MSN), Europcar, AutoTrader.com, Equifax, Telecom Italia and the Government of Quebec. Nurun's centers of expertise employ more than 700 professionals in Canada, the United States, Europe, and China. For more information, please visit www.nurun.com.

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