Nurun Inc.

Nurun Inc.

May 23, 2006 11:11 ET

Nurun Inc. Tapped by W. L. Gore & Associates to Create New Global Websites for Gore Fabrics

MONTREAL, QUEBEC--(CCNMatthews - May 23, 2006) -

Global Interactive Marketing Agency Will Provide GORE-TEX® and WINDSTOPPER® with Interactive Design and Content

Nurun Inc. (TSX:NUR), a global interactive marketing agency known in the United States as nurun | ant farm interactive, has been selected by W. L. Gore & Associates and its Gore Fabrics Division, as the interactive strategy and service provider for GORE-TEX® and WINDSTOPPER® products, the company's two major high-performance textile brands. GORE-TEX® products provide renowned weather protection that is "Guaranteed to Keep You Dry®"; WINDSTOPPER® products deliver absolute "windproofness" and maximum breathability.

In January 2006, Nurun was selected to develop global online creative, content and user experience for the future, and The sites will be deployed in nine languages in North America, Europe and Asia.

For Gore Project Champion Michael Petillo, it was essential that the chosen agency display a thorough understanding of Gore's end consumer. "During the selection process, we looked at interactive agencies that understood both our technology and our need to have websites that effectively address the information and functional needs of consumers," said Petillo. "We believe that Nurun's professionals not only understood the unique technological characteristics of our fabrics, they also understand how to help us reach our goal of creating brand insistence for GORE-TEX® fabrics and WINDSTOPPER® products."

Jacques-Herve Roubert, President and CEO of Nurun Inc., views the assignment as both an exciting challenge and an opportunity to showcase the strength of Nurun's global teams. "Our relationship with W. L. Gore gives us the chance to work with a world-class technology leader and provides us with the opportunity to build compelling, multi-lingual, and flexible websites," said Roubert. "We believe the combination of our teams from North America, Europe and Asia - as well as our long-standing history of working with global organizations - will yield positive results for W. L. Gore & Associates as well as the Gore Fabrics consumers."

Forward-Looking Statements

The statements in this press release that are not historical facts are forward-looking statements and are subject to important known and unknown risks, uncertainties and assumptions which could cause the Nurun's actual results for future periods to differ materially from those set forth in the forward-looking statements. Certain factors that may cause actual results to differ from current expectations include competition, dependence on major customer, pricing, general changes in the economic environment, international expansion, ability to attract key personnel, further acquisitions and foreign exchange exposure. Investors and others are cautioned that the foregoing list of factors that may affect future results is not exhaustive and that undue reliance should not be placed on any forward looking statements. For more information on the risks, uncertainties and assumptions that could cause the Nurun's actual results to differ from current expectations, please refer to the Nurun's public filings available at and including, in particular, the "Risks and Uncertainties" section of Nurun's Management's Discussion and Analysis for the year ended December 31, 2005, and updated information found in Nurun's quarterly management's discussion and analysis. The forward looking statements in this press release reflect Nurun's expectations as of May 23, 2006, and are subject to change after this date. Nurun expressly disclaims any obligation or intention to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.

About Nurun Inc.

Nurun Inc. (TSX: NUR), a subsidiary of Quebecor Media Inc. is a global company which strategizes, executes, and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, our solutions provide exceptional user experiences which enable eCommerce/transactions and leverage the lifetime value of customer relationships. Since 1985, Nurun has worked with many companies and organizations such as: L'Oreal, the Groupe DANONE, Cingular Wireless, Louis Vuitton, Thales, Club Med, Pfizer, SkyTeam, Home Depot Canada, Pleasant Holidays, Renault, Europcar,, Equifax, Telecom Italia as well as the Government of Quebec and the State of Georgia. With 600 professionals working together worldwide, Nurun has locations in Canada, the United States, Europe and Asia. For more information, visit

About W. L. Gore & Associates

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, W. L. Gore & Associates is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Del., posts sales of almost $2 billion, and employs more than 7,000 associates at 45 facilities throughout the world.

Contact Information