Nurun Inc.

Nurun Inc.

November 17, 2009 08:01 ET

Nurun Secures Nod from Loews Hotels for 2010 National Online Display Media Campaign

ATLANTA, GEORGIA--(Marketwire - Nov. 17, 2009) - Nurun, a global interactive marketing agency, today announces it will handle the Loews Hotels national online media campaign for 2010. This responsibility is an extension of Nurun's relationship with Loews Hotels, which has handled Web site design and development, as well as search engine marketing for Loews Hotels since 2007.

"Our preliminary recommendations for Loews Hotels in 2010 really focus on the concepts of both retargeting and optimization," said Amy Manus, director of media, Nurun Atlanta. "What we've suggested is a very logical, conservative progression based on the success we've had with Loews Hotels to date on its search engine marketing efforts.

"Using strategic retargeting initiatives, we can reach the Loews Hotels consumer based on very specific activities, including: interaction with an online advertisement, visits to a Web page, and what activities are being performed on the Loews Hotels Web site," added Manus. "Retargeting allows us to use all of these actions as benchmarks, and in the longrun, can add a tremendous amount of efficiency to an online media campaign."

Nurun's display media efforts with Loews Hotels come at a time when travel ad impressions - from an industry standpoint - are on the rise. According to recently published findings from Nielsen Online, travel ad impressions rose nearly 30 percent in September. The increase was the highest among several other categories including entertainment, hardware, software, b-to-b, auto, and telecom.

"Our goal is to provide Loews Hotels with a holistic approach to their eMarketing campaign," said Manus. "We believe our approach will enable Loews Hotels to hone in on the right customers, as well as create a more targeted user experience with their brand."

Nurun's roster of travel clients includes: Asheville Convention & Visitors Bureau, Pleasant Holidays, Copa Airlines, Sofitel Luxury Hotels, Mont Tremblant, and Disney.

About Nurun

Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oreal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com

About Loews Hotels

Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada as a subsidiary of Loews Corporation (NYSE:LTR). Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.

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