Nurun Inc.

Nurun Inc.

November 17, 2009 08:01 ET

Nurun Selected as Interactive Agency of Record for Asheville Convention & Visitors Bureau

ATLANTA, GEORGIA--(Marketwire - Nov. 17, 2009) - Nurun, a global interactive marketing agency, today announces its relationship with Asheville Convention & Visitors Bureau, the official tourism site for Asheville, N.C. Specifically, Nurun was selected to spearhead the online display advertising campaign - both the online media buying and planning campaign, as well as the creative recommendations and strategy - on behalf of the Asheville Convention & Visitors Bureau.

"Being located in the Atlanta area, Nurun's Atlanta office was certainly very familiar with the draw Asheville has had on not only local residents, but the Southeastern region as a whole," said Bill Lawrence, vice president and managing director of the Nurun Atlanta office. "Our team was truly eager to showcase to the Asheville Convention & Visitors Bureau not only the online and travel expertise we bring to the table, but also the appropriate solutions we were confident could work for a community like Asheville."

While the economy continues to play a role in the state of today's hospitality and tourism industry, convention and visitor bureaus maintain an important part of the travel planning process. In 2009, city/state tourism bureaus were among the top five sources of information typically used by consumers in the shopping phase (source: PhoCusWright's Consumer Travel Report Part One). The same report also revealed that destination Web sites were among the top four Web sites typically used when comparing and choosing leisure travel products.

"There's no question that certain industries, such as travel, have been impacted by the economy," said Lawrence. "However, we also know destination sites such as the Asheville Convention & Visitors Bureau continue to not only be a key component in the leisure trip planning process, but also show a great deal of potential as the recession turns around and the economy improves.

"Our strategy is to capitalize on Asheville's strong brand recognition and use industry challenges as opportunities to come up with unique and creative solutions that meet the business objectives of the Asheville Convention & Visitors Bureau," he added.

Nestled between the Blue Ridge and Great Smoky Mountains in Western North Carolina, three and a half hours from Atlanta, Asheville has long been known as a resort destination. Home to America's largest private home, Biltmore House, and the nation's favorite drive, the Blue Ridge Parkway, Asheville consistently receives top rankings on popular lists, including its recognition as a "Top 10 Value Destination for Romance," Best Southern Town" by Outside magazine, one of "America's Top 25 Arts Destinations" by AmericanStyle, a "Top 12 Global Travel Destinations for 2007" by Frommer's, and the 7th ranked city in "Best Places to Live" by Cities Ranked & Rated.

Nurun's roster of travel clients includes: Loews Hotels, Pleasant Holidays, Copa Airlines, Sofitel Luxury Hotels, Mont Tremblant, and Disney.

About Nurun

Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oreal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com

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