Nurun Inc.

Nurun Inc.

March 11, 2010 12:20 ET

Nurun: What if Government Socialized with Citizens?

They Could Learn from Brands

MONTREAL, QUEBEC--(Marketwire - March 11, 2010) -

Editors Note: Two videos for this release are available via Marketwire's website.

Brands understand the need to rethink their approach to communicating within today's digital ecosystem but government agencies still tend to fear the loss of control over what is being said about their services. They must accept that this control is already gone and begin to respond to the increasing demand from citizens for services everywhere, at all times, and on all devices.

Will tactics that work for consumers succeed with citizens? Nurun, a global interactive marketing agency, invites you to consider the opinions of their experts and to express your point of view in the debate, which has just been launched in their Open Forum on

Denis Martel, Director of Web Strategy and Bernard Côté, Director of Strategic Consulting, both of Nurun's Quebec City office, discuss the social (r)evolution of eGovernment and the new vision for interaction between citizens and the State.

"Citizens and activists worldwide are already discussing, debating and defining the major issues of the day on every social platform," states Denis Martel. "Governments need to actively participate in online communities so that they can become more responsive to the public's needs and ultimately leverage the collective intelligence they gather to improve their services."

"We have already begun to develop this vision we call the Blue Box," said Bernard Côté. "It is a concept for the seamless integration of a governmental ecosystem with the universal digital ecosystem that gives users access to a "hybrid cloud" of services provided by government agencies and partners."

About Nurun

Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit

Links to expert videos:

Denis Martel, Director of Web Strategy

Bernard Côté, Director of Strategic Consulting

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