SOURCE: Nutress Hair

Nutress Hair

June 15, 2010 23:00 ET

Nutress Hair Creates Social Media and Web Initiatives to Promote Healthy Hair

LOS ANGELES, CA--(Marketwire - June 15, 2010) -  Nutress Hair Products, the leading brand in hair repair and protection for more than sixty years, launches their redesigned website as part of its social media initiative to promote healthy hair care and wellness.

Best known for its foil pack protein conditioners, Nutress Hair has steadily integrated a variety of social media communities on its new website as a way to reintroduce the brand and its mission to consumers.

"We are committed to improving the health and well-being of women and hair care plays a large part in personal health and well-being," says Reggie Brown, President and Owner, Nutress Hair. "What better way to share this message than to get it out through social media?"

Nutress Hair also embraces eco-friendly packaging with its single usage foil packs, which consumes fewer resources to produce. Not only is the savings passed along to the consumer but also the single usage packaging prevents the spread of harmful bacteria and germs.

Nutress Hair is committed to building and educating an interactive community of care and concern about making smart, healthy choices for hair care products and regimens. The African-American owned Company uses a 2,000-plus member strong Facebook Fan and Friend pages (www.facebook.com/nutresshair), YouTube channel (www.youtube.com/nutresshair) and Twitter communities (www.twitter.com/nutresshair) to share and promote its company mission. The recent partnership between Nutress and the Girlfriends Health Guide (www.girlfriendshealthguide.com) will also help to spread this message. Nutress will be drawing from its community members to be included in its newly developed Brand Ambassador program. Members will be able to test new products as well as give feedback on existing products.

Nutress Hair offers one-step solutions and superior performance with its NuFusion Technology, which provides a proprietary protein blend and high-grade conditioners with unparalleled strengthening benefits. The comprehensive product line includes styling aids, shampoos and conditioners for damaged hair, color treated hair and for maintaining healthy hair of all types and textures.

Nutress Hair Products are available online, at Sally Beauty Supply and other fine specialty beauty supply stores. For more information please visit http://www.nutresshair.com or contact info@nutresshair.com via email.

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