SOURCE: Tootie Pie Company

January 23, 2008 11:41 ET

OTC ADVISORS, LLC Announces Tootie Pie Company Setting Quarterly Sales Record (OTCBB: TOOT)

ROCHESTER, NY--(Marketwire - January 23, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, announced today that it sold over 30,000 pies for the quarter ending December 2007. This is approximately a 164% increase over the 11,000 plus pies sold during the same period in 2006 and is our largest quarter, in terms of unit sales, in the Company's history.

Don Merrill, Tootie Pie Company's President & CEO, commented, "I have been pointing to this quarter for some time, saying that the elements for success were in place. Due to the outstanding efforts of every member of our team, from the bakers that make our extraordinary pies, to the sales people that sell them, the success in these results builds on an already compelling story. I look forward to further dialogue with investors on this subject; as we break down our success in the different sales channels in future press releases, culminating with final results in our upcoming quarterly filing due in February."

These improved results were driven by a high number of repeat sales to existing customers in all three of our selling channels, as well as continued growth of new customers in our current wholesale market area of ten states. New sales channels were established in HEB Central Market, which has stores all over Texas and Rice Epicurean, which has five stores in Houston, Texas. Our new website makes it easier for our retail and corporate customers to order multiple pies and ship them to various locations. Our web site marketing strategies helped spur this retail sales growth; which was also aided by our leveraging of recent exposures in several news publications; a movie tie in with Fox Studios; as well as the significant interest generated by appearing in the Neiman Marcus Christmas catalogues and Southern Living Magazine.


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About Tootie Pie Company

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. Tootie Pie Company, Inc. is a publicly traded company whose stock is traded on the NASDAQ OTC market under the symbol: "TOOT." For additional information, or to receive emails from us, please visit

Contact Information

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    Jeff Bailey
    VP of Corporate Development
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