FREMONT, CA--(Marketwire - November 24, 2008) -
Offerpal Media, the leading
monetization platform for social networks, social applications, virtual
worlds and other forms of community-oriented web properties, today released
an industry-first report showcasing strategies and best practices for
monetizing social traffic using virtual currency. The company provided a
sneak preview of the report at the Facebook Developer Garage in San
Francisco, an event focused on generating revenues through social
networking applications. The complete report is available for free at
http://offerpalmedia.com/whitepaper.php
Demand for virtual goods and services has grown exponentially of late,
creating a highly lucrative market opportunity for publishers of social web
properties such as social networks, applications, social games, virtual
worlds and others. These publishers have found it very difficult to
monetize their traffic through traditional forms of online advertising, but
virtual goods and services offer them a way to generate significant
revenues while simultaneously engaging and motivating their user bases.
Until now, however, there has been little education to help social web
publishers understand how to achieve viral and financial success through
this burgeoning channel.
"Our goal is to help social web publishers turn their properties into
thriving businesses. The 'Top 20' report is the essential guide for both
established players and newcomers in this growing industry who wish to
monetize their traffic using virtual currency," said Anu Shukla, founder
and CEO of Offerpal Media. "The most successful social publishers are those
that have integrated virtual currency or goods into the overall user
experience, and this report offers key insights on how to do that
successfully."
The report contains 20 tried and tested techniques for monetizing social
traffic using virtual goods and virtual currency, with real-world examples
from popular properties including WeeWorld, Make a Baby, Friends For Sale!,
(Lil) Green Patch, Mobsters and others.
Tips one through five include:
1. Build virtual currency into your site or application from the ground up
2. Understand your users' motivations
3. Create multiple methods for users to earn virtual currency
4. Sell decorative virtual goods
5. Enable virtual gifting
With its clear, step-by-step approach to creating virtual economies and
converting virtual currency into real dollars, the 'Top 20' report is
expected to help boost the revenues for a large number of social web
publishers.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities and e-commerce sites. The company's
turnkey platform allows social web publishers to monetize their traffic
through uniquely engineered advertising offers. Meanwhile, advertisers can
tap into Offerpal Media's expansive network to reach more than 50 million
highly engaged and targeted consumers on social web sites. The platform
also helps online merchants generate incremental revenue by using ad offers
as an alternate payment method. Based in Fremont, CA, and backed by
top-tier venture capital firms, Offerpal Media features an experienced
management team with deep roots in online advertising, personalization, and
optimization technologies. For more information, visit
www.offerpalmedia.com
Contact Information: Contact Information
Jason Throckmorton or Rachel Levine
LaunchSquad
415.625.8555
Offerpal(at)launchsquad(dot)com