Ogilvy CommonHealth Worldwide's Buddy Scalera to Present for the Second Consecutive Year at Intelligent Content Conference

PARSIPPANY, NJ--(Marketwired - Feb 25, 2014) - Buddy Scalera, SVP of multichannel content strategy at Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather, has once again been asked to present at the sold out, sixth annual Intelligent Content Conference, a national marketing event to be held February 26-28 in San Jose, CA.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (www.ogilvy.com) network.

Mr. Scalera will deliver a solo presentation to the diverse audience titled, "Intelligent Visual Content Strategy for Happy Marketers." His lecture will focus on developing an effective and measurable visual content strategy that maximizes organic traffic to a marketer's owned, earned, and social properties. Additionally, Mr. Scalera will participate in the "Breaking Down Barriers: Moving the Discipline of Content Strategy Forward to Support Intelligent Content" panel discussion.

The sixth annual Intelligent Content Conference is designed to equip marketers with the knowledge needed to break down organizational and technological barriers preventing them from connecting content with those who need it. The event will showcase examples, standards, methods, strategies, and tools needed to help organizations deliver the right information, to the right people, at the right time, in the right language, on any device.

For more information on the fifth annual Intelligent Content Conference, visit: www.intelligentcontentconference.com/.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.