SOURCE: Ohio Business Development Coalition

October 12, 2006 12:43 ET

Ohio Outshines Competition With Third Advertising Award

"Why Ohio?" Campaign Honored by International Economic Development Council

COLUMBUS, OH -- (MARKET WIRE) -- October 12, 2006 -- The Ohio Business Development Coalition (OBDC) won top honors for its "Why Ohio?" campaign during an awards ceremony at the International Economic Development Council (IEDC) Annual Conference in New York City in September. The annual awards program recognizes excellence in the economic development profession.

"To be recognized by the IEDC is a real honor," said Ed Burghard, executive director of the OBDC. "This organization knows that the competition for capital investment is fierce and targeted, quality economic development efforts are absolutely critical," he said.

Taking first place in the category of Paid Publication Advertising Campaign by organizations serving areas with populations exceeding 200,000, the "Why Ohio?" campaign targets top executives nationwide and promotes Ohio's new, improved business climate including a reform of Ohio taxes.

Created by Columbus, Ohio-based Paul Werth Associates, the ads feature Ohio-based companies and executives showcasing the benefits of doing business in Ohio. Companies featured in the ads included Honda of America, Greif, Inc., The Procter & Gamble Company, The Scotts Miracle-Gro Company, The Sherwin-Williams Company, Western & Southern Financial Group, BAX Global, BIOMEC Inc. Delta Plant Technologies, GrafTech International Ltd., Vanner Incorporated and many more.

The campaign promoting Ohio economic development ran in The Wall Street Journal, Fortune, Forbes, BusinessWeek, Fast Company, Money, Inc., and Fortune Small Business from November 2005 through July 2006.

"From localized community projects to large-scale endeavors, activities for the advancement of economic development have an enormous impact on the shoring up of the nation's economy," said Joseph A. Marinucci, IEDC chairman. "The award serves as a most respectful 'hats off' to economic development organizations like the Ohio Business Development Coalition for leading the charge."

The "Why Ohio?" campaign has also been honored this year with an AIM award from the American Marketing Association and a Stevie Award at the American Business Awards.

About the Ohio Business Development Coalition

The Ohio Business Development Coalition (OBDC) is a nonprofit organization that provides marketing strategy and implementation to support Ohio's economic development efforts. It is funded with a combination of public and private sector funds. The objective of the OBDC is to provide the state's regional economic development organizations and the Ohio Department of Development qualified leads and tools to attract new companies and promote expansion in Ohio.

For more information, please visit http://www.ohiomeansbusiness.com/.

About the IEDC

The International Economic Development Council (IEDC) is headquartered in Washington, DC. Its mission is to provide leadership and excellence in economic development for communities, members and partners. IEDC's professional economic development awards annually recognize excellence in the economic development profession. For more information please visit www.iedconline.org.

Contact Information

  • Contact:
    Dace delaForet
    Paul Werth Associates
    614-224-8114 ext. 235
    Email Contact