SOURCE: Birch Street Systems

November 07, 2007 11:00 ET

Omni Hotels Streamlines Procurement and Back Office Automation With Birch Street Software

Luxury Hotel Brand to Deploy Enterprise Scale Procurement Solution

NEWPORT BEACH, CA--(Marketwire - November 7, 2007) - Birch Street Systems today announced that it has signed an agreement with Omni Hotels to provide its online e-Procurement System across the brand. The six year agreement also includes implementation services and a custom interface with Omni's ERP system.

The Birch Street Application Suite will provide Omni Hotels with a single online portal on which to conduct all procurement activity. In addition to streamlining the procure-to-pay cycle, the system and its built-in data warehouse will provide real-time visibility and analytics on all procurement activity across all properties, as well as top-down control over product choices, brand standards, supplier contract compliance and purchasing procedures and controls.

"We are very excited to be working with Omni Hotels and welcome them to the Birch Street family," said Doug Sanborn, president and CEO of Birch Street Systems. "Our solution is a natural fit for a luxury hotel brand like Omni Hotels and will work seamlessly with the company's current procurement activities and suppliers."

Birch Street provides an ideal procurement solution for hospitality companies, food service organizations, hospitals, universities and other organizations that conduct a mix of food and non-food purchasing activity. The Birch Street Application Suite can be run as a single-property package or as an enterprise-wide solution to help organizations identify their collective buying power, improve operational execution and lower costs. The software is focused on organizations where food and beverage represents a significant part of purchasing activity and includes numerous features to accommodate the unique needs of the food service industry. Additionally, Birch Street customers can leverage existing interfaces with thousands of hospitality and food service suppliers and distributors.

"Our investment in Birch Street's solution will help us automate and track our procurement procedures and give us instant online visibility into our activities across all of our hotels," said Jim Kuthy, Omni's vice president of procurement and capital finance. "We plan on running all purchases through Birch Street, including Food & Beverage, which represents a significant portion of our total procurement volume. Birch Street's special F&B features, coupled with the fact that they already have a significant majority of our largest suppliers within their system, will allow quick implementation."

About Omni Hotels

Omni Hotels creates compelling, memorable guest experiences by tempting the senses in innovative ways, surrounding them with a balanced blend of scents, sounds, sights, textures and tastes. Omni Hotels offers luxury accommodations at 45 hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting or by calling 1-800-THE-OMNI.

About Birch Street

Birch Street delivers its solution over the Internet, using the "Software as a Service" (SaaS) model, which reduces the total cost of ownership compared with the traditional method of buying and maintaining enterprise software. Birch Street delivers its on demand eProcurement and back office solutions to some of the world's leading hospitality companies, including Hilton Hotels Corporation, Marriott International, Hyatt Hotels, Interstate Hotels and Resorts and Carlson Hospitality. Multi-lingual and multi-currency capable, over 1,000 locations use Birch Street's full-featured, full-service procure-to-pay solutions in North America, Central America, Europe and Asia. Birch Street's solutions represent the "best of the web" capabilities to mid-tier and global hospitality and food service companies. Birch Street allows customers to reduce the risk, complexity and cost associated with large-scale regional or worldwide procurement and back-office solutions, while empowering business users and delivering unprecedented ROI. The application suite includes e-procurement and RFQ; budget tracking and workflow; recipe management, liquor monitoring and menu engineering; inventory and receiving; AP automation; and FF&E/capital projects management. Headquartered in Newport Beach California, the company is managed by a team of hospitality and enterprise software veterans. For more information, visit

Contact Information

  • Birch Street Media Contact:
    Bob Menzies
    Lages & Associates
    (949) 453 8080
    Email Contact