November 18, 2008 13:38 ET

Omni-ID Offers Complimentary RFID and IT Asset Tracking Webinar Featuring IBM and ABI Research

Webinar Kicks Off Larger Initiative as RFID Innovator Launches "IDyourIT™" Campaign for Successful IT Asset Tracking in the Data Center

FOSTER CITY, CA--(Marketwire - November 18, 2008) - Omni-ID, a leading innovator in passive ultra high frequency (UHF) radio frequency identification (RFID) technology, today announces an upcoming Webinar on "RFID and IT Asset Tracking in the Enterprise" with IBM and ABI Research. The complimentary Webinar will take place on Thursday, November 20, 2008 at 11 a.m. ET/8 a.m. PT. In conjunction with the Webinar, Omni-ID is launching a campaign for successful IT asset tracking called "IDyourIT™." Through both the Webinar and its "IDyourIT" campaign, Omni-ID aims to showcase how RFID is revolutionizing IT asset tracking to meet the productivity, compliance and security needs of IT asset managers everywhere.

Thursday's Webinar will be hosted by David Keith, Director of Government Relations and Research of the International Association of Information Technology Asset Managers (IAITAM), and will feature insights from ABI Research Director Michael Liard, IBM's Global Solutions Executive, Sensor and Actuator EBO Nancy Kingston and Omni-ID's President and CEO, Thomas Pavela. Through a series of case-studies, attendees will learn about the different real-world applications of RFID and how RFID can enhance IT asset tracking, including:

--  Productivity: How IBM's end-to-end solution for asset tracking and
    visibility has improved data center efficiency and productivity
--  Compliance: How a U.S. government department enabled an RFID program
    for "end-of-life" destruction of IT assets with sensitive data
--  Security: Why a major financial institution has deployed Omni-ID's on-
    metal tags to solve vital security issues

To find out more and register for the Webinar, visit:

In addition, with the launch of the IDyourIT campaign, Omni-ID aims to highlight the newest available options and benefits of RFID solutions, such as the Omni-ID Prox™ tag. Unlike conventional RFID tags, the award-winning Omni-ID Prox eliminates the interference caused by surrounding materials -- including metals -- to deliver unmatched read rates. To find out more about how IT asset managers can now realize the promise of RFID even in the harshest environments, visit IDyourIT at

About Omni-ID

Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending revolutionary technology Omni-ID "cracked the code" to overcome the problems traditionally associated with RFID, enabling a broad range of new applications that improves accuracy and efficiency in asset tracking, logistics and supply chain management. The company's family of versatile RFID tags works reliably in the harshest environments -- including on and off metal and liquids -- and excel in real-world proving grounds, demonstrating their value in today's most challenging business applications. With major offices in Foster City, Calif. and in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit

Contact Information

  • Contact:
    Chris Iafolla
    SHIFT Communications
    (617) 779-1857
    Email Contact