February 16, 2010 09:11 ET

Omni-ID Sets Pace for Pivotal 2010 in Passive UHF RFID Technology

Passive RFID Tag Leader's Innovation Drives Increased Customer Order Size and New Market Penetration

FOSTER CITY, CA--(Marketwire - February 16, 2010) -

News Facts:

  • Omni-ID, the leading supplier of high-performance passive UHF RFID tags, set the pace for the passive RFID tag industry as it broke new ground in 2009. The year was a transitional year for the RFID market in terms of expanded adoption, increased applications and improved technology.

  • Omni-ID set a new benchmark for passive UHF RFID tag read ranges with the unveiling of the Omni-ID Ultra™, a tag with read ranges of up to 35 meters (115 feet). The Ultra, debuted in 2009, is part of a suite of tags ideally suited for manufacturing, transportation and defense applications. The Omni-ID Ultra, Omni-ID Max™ HD and Omni-ID Max™ Pro RFID tags are individually engineered to meet a range of market and customer needs, including those of global functionality across all geographic regions; near-perfect performance on, off, or near metals and liquids; and record read distances in on-metal-only environments.

  • The Omni-ID Ultra long-range passive RFID tag was awarded a 2009 Best-in-Class Wizard's Choice distinction from industry experts RFID Wizards. The Ultra represents a quantum leap in passive UHF RFID technology--opening up a broad range of customer applications.

  • While Omni-ID is committed to innovation, the Company realizes that innovation is only as important as the applications it unlocks and the customers it benefits. Determined to extend the value of RFID to new markets, Omni-ID has partnered with global leaders to provide a complete RFID solution to markets like defense, manufacturing, transportation and oil and gas.

  • This commitment to innovation and building a robust, global ecosystem has translated into increased customer implementation and order sizes. Customers like Saipem in the oil and gas industry and the Department of State in the government space have turned to Omni-ID for its industry-leading technology.

  • This customer momentum is being accelerated by initiatives such as the move to embedded RFID solutions and mandates to switch inventory control to RFID systems. The result for Omni-ID has been order sizes that exceed 100,000 units. Because of the opening of its China subsidiary focused on manufacturing, Omni-ID is well equipped to handle this increased order volume.


  • "2009 started off with a bang as we secured $15 million in funding despite being in the midst of a challenging economy and we exited Q4 with a very strong pipeline of orders," said Tom Pavela, President and CEO, Omni-ID. "We ramped up manufacturing, launched new product lines and expanded our executive team in 2009 and we expect to recognize the benefits of this momentum in 2010. We forecast that this year will be a pivotal year not just for Omni-ID as a company -- but the industry as a whole."

About Omni-ID
Omni-ID is the leading supplier of high-performance passive UHF RFID tags that deliver near-perfect read rates on, off and near metals and liquids. Using a fundamentally different approach to RFID design, Omni-ID created a patented technology structure that allows for continued innovation and product development. Omni-ID has built a global partner ecosystem with leading RFID technology companies to deliver complete RFID asset tracking, supply chain management, work-in-process and cargo and container tracking solutions. To complement its product line, Omni-ID has a full service bureau offering to ensure efficient and seamless deployment of RFID implementations. With offices in Foster City, Calif. and in the UK, along with a manufacturing facility in China, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit

Contact Information

  • Contact:
    Chris Iafolla
    SHIFT Communications
    (617) 779-1857
    Email Contact


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