SOURCE: OmniReliant Holdings, Inc.

OmniReliant Holdings, Inc.

August 18, 2010 16:15 ET

OmniReliant Holdings, Inc. -- ColdFire Brand to Be Featured on the Discovery Channel

CLEARWATER, FL--(Marketwire - August 18, 2010) -  OmniReliant Holdings, Inc. (OTCBB: ORHI) announces that OmniResponse, the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., is featuring its ColdFire product this Thursday on the season premier of "PitchMen," a popular reality TV series on the Discovery Channel. Beginning its second season, Anthony "Sully" Sullivan continues the search for innovative creations by hopeful inventors that deserve to be pitched.

ColdFire will be featured in the "Passing the Torch" segment which airs August 19, 2010 at 9:00 P.M. EDT. In this year's season premiere episode, Sully will be set fully ablaze while doused in ColdFire to prove how reliable the product is at putting out flames quickly and safely. Click here to preview how ColdFire astonishes Sully and crew in a remarkable demonstration. ColdFire is an environmentally friendly solution that instantly extinguishes flames from fuel, wood, fabric, and grease fires while leaving surfaces cool to the touch without any toxic residue!

Robert J. DeCecco, CEO of OmniReliant Holdings, parent company of OmniResponse, said, "We are thrilled to be a part of the second season of Discovery Channels' 'PitchMen' series. We anticipate this exposure on 'PitchMen' to achieve a similar success story as our DualSaw Brand which was portrayed in last years inaugural 'PitchMen' series. Our exposure on season one of 'PitchMen' helped generate close to $20 million dollars in sales for the DualSaw in 2009 alone. We believe opportunities like this will further validate and strengthen the ColdFire brand as we look to market this product on a worldwide basis. Management believes this year's episode, which focuses on a life saving product, may lead to further distribution creating greater profits and shareholder value."

About OmniReliant Holdings

OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.

The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com.

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