SOURCE: Omniture

November 01, 2007 08:00 ET

Omniture Announces New On-Demand Webinar for Increasing Conversion Through Qualitative Customer Data

Analytics Evangelist Avinash Kaushik and Omniture Partner Foresee Results Share How Combining Web Analytics With Customer Feedback Increases Conversion

OREM, UT--(Marketwire - November 1, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series titled, "Advancing Web Analytics: Adding Qualitative Customer Data." Web analytics author, blogger and evangelist, Avinash Kaushik, and Omniture partner, Foresee Results, share their experience and insights using qualitative customer data to drive consumer behaviors.

Avinash Kaushik shares his insights around "scalable listening," or the idea of taking user feedback from hundreds of thousands of site visitors and mining this data to gain competitive intelligence and insights that allow marketers to gain higher conversion rates and greater revenue. Eric Head, vice president of business development for Foresee Results, also presents his findings on customer satisfaction analytics and how customer satisfaction is a leading indicator for communicating to marketers the intent of Web site visitors, the success of their online visit, and how their experience will influence repeat visits and word-of-mouth recommendations.

In addition to increasing ROI based on online success, the webinar suggests that higher customer satisfaction in a visitor's online experience also translates to more positive offline behavior for businesses. A recent study on customer satisfaction, published in the March 2007 Harvard Business Review, states, "Collectively, the companies with high customer satisfaction scores, measured by the American Customer Satisfaction Index, have blown the S&P 500 out of the water, especially over the last few years."

The new "Marketing Experts On-Demand" webinar is available at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of landing page optimization and participation in the upcoming webinar on landing page optimization. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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