SOURCE: Omniture

October 04, 2007 14:56 ET

Omniture Announces New On-Demand Webinar Showcasing How to Increase Conversion Through Landing Page Optimization

Landing Page Optimization Can Result in 40 Percent or Higher Conversion According to MarketingSherpa

OREM, UT--(Marketwire - October 4, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series entitled, "Landing Page Optimization: Keep Readers Moving Down the Sales Funnel." Online marketers will learn how to use landing page optimization to increase conversion rates and revenue by creating more relevant online experiences for customers. An essential part of online marketing, landing page optimization involves testing, targeting, and delivering customized content or offers to online audiences based on relevancy. According to MarketingSherpa, a leading online marketing research firm, marketers that incorporate proper landing page optimization can experience 40 percent or higher conversion (MarketingSherpa Landing Page Handbook).

This webinar features Dr. Flint McLaughlin, founder and director of Marketing Experiments, who will share five key areas that influence people's responses to landing pages, including friction, incentives, motivation, value propositions and anxiety.

The webinar will feature Marketing Experiments patent-pending Conversion Index which takes a scientific approach to converting these five areas into results that companies can apply to their landing and offer pages. This scientific approach adds structure to the multitude of ideas that many Omniture customers have been testing with products from companies like Offermatica, a company that Omniture has entered into a definitive agreement to acquire. In addition to providing A/B and multivariate testing capabilities, Offermatica also empowers marketers to act upon their data through landing page optimization and targeted content delivery across multiple marketing channels. Several examples of testing and optimization will be highlighted during the webinar.

The new Landing Page Optimization webinar is available at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of landing page optimization and participation in the upcoming webinar on landing page optimization. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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