SOURCE: Omniture

September 26, 2007 03:00 ET

Omniture Increases Momentum in Search Marketing With Eight New Agency Partnerships

LONDON--(Marketwire - September 26, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, is reaping the rewards of its partner programme and has signed eight new digital agency partnerships. The company has joined forces with NeoSearch@Ogilvy, Ptarmigan Media, Outrider, Satama, Web Population, ServeMedia, Agence Virtuelle, and Grand-Q to provide their customers with Omniture SearchCenter and help them maximise profit from their search engine marketing initiatives.

Omniture has also launched its certified professional program, providing training and certification in its search and Web analytics products for agency staff, guaranteeing a high-level of service to its customers. To date, the company has certified over 60 agency staff and consultants across Europe.

To manage this growth, Omniture has expanded its pan-European channels account team, this month appointing Jean-Claude Muratore, formerly of WebTrends, to run channels for the southern Europe region, and Egon Wilcsek, formerly of Siebel Systems, to run channels in central and eastern Europe. Both join Andrew Bartlam, who has channel responsibility for the UK and northern Europe, and all report to Neil Morgan, vice president, EMEA channels and marketing.

"The response to Omniture SearchCenter from agencies and customers has been excellent," said Morgan. "It is fast becoming the tool of choice for agencies because it can dramatically increase their productivity in paid search. It is also an invaluable tool for demonstrating to clients a complete picture of the results of their campaigns and hence the value that they deliver as an agency."

Omniture SearchCenter has already proved a hit within the agency community. Recently, new media and search specialist agency partners Digital Clarity, MediaCom and MediaContacts have all chosen the solution to roll-out across their respective clients. This is in addition to Omniture's existing partnerships with new media agencies Bigmouthmedia, BLM Quantum, e-InBusiness, and Green Cathedral.

Omniture SearchCenter enables businesses to optimise search marketing campaigns around the keywords that lead to the highest rate of 'conversion' on a site -- i.e. those that lead to the highest levels of actual sales, registrations, subscriptions or qualified leads, etc. -- rather than just reporting the number of click-throughs for a specific keyword from a specific search engine, the traditional method for measuring search campaigns. This complete view of conversion is a result of the native integration between Omniture SearchCenter and Omniture SiteCatalyst®, the company's award-winning Web analytics platform.

Omniture will be attending ad:tech, London, on 26 and 27 September 2007. To speak to Neil Morgan, VP Marketing EMEA, Omniture, about SearchCenter or other business optimisation capabilities, or to speak to an agency using SearchCenter, please contact:

Malini Majithia / Kate Hartley
Carrot Communications
Tel: 020 7386 4862

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our technology and services to our customers and partners and our certified professional program. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contacts:
    Kate Hartley / Malini Majithia
    Carrot Communications
    020 7386 4860
    Email Contact