SOURCE: Omniture

January 08, 2008 08:00 ET

Omniture Marketing Experts Webinar Showcases New Rules of Marketing

"Actions Speak Louder Than Clicks" in Webinar Featuring Mark Taylor of Wunderman

OREM, UT--(Marketwire - January 8, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series titled, "Actions Speak Louder Than Clicks: The New Rules of Marketing." The webinar features Mark Taylor, executive vice president and chief marketing technologist at Wunderman, one of the preeminent marketing services firms in the world and part of the WPP group of companies. Taylor is joined by Brent Hieggelke, vice president of strategic marketing at Omniture. Together they share the trends, proof points, case studies and results of engaging customers and prospects through greater optimization.

According to Forrester Research, search marketing will experience a compound annual growth rate of 26 percent to $25 billion by 2012 (October 10, 2007 "US Interactive Marketing Forecast: 2007 - 2012"). Taylor states that while search marketing continues to grow, conversion rates of site visitors has only averaged 4 percent. The reason for these disappointing results is a lack of engagement optimization -- the process of engaging visitors through testing and targeting relevant Web content based on what they are searching for.

Hieggelke suggests that "optimization is the sincerest form of listening" to customers and some of the best ways to listen to customers is through A/B testing, multivariate testing and onsite targeting. The webinar addresses the dangers of not optimizing site content for visitors and the steps online marketers should take "before the click" and "after the click." At its conclusion, the webinar presents three critical strategies for successful engagement optimization.

The new "Marketing Experts On-Demand" webinar is available at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Copyright © 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of landing page optimization and participation in the upcoming webinar on landing page optimization. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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