SOURCE: Omniture

January 30, 2006 08:00 ET

Omniture Marks Fifth Consecutive Year of More Than 100 Percent Revenue Growth

Omniture Closes Out 2005 With Market-Leading Momentum

OREM, UT -- (MARKET WIRE) -- January 30, 2006 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced another record year of growth and success, positioning the company as the clear market leader in the industry. The company attributes this growth to the success its customers have achieved in optimizing their online channel through Omniture's products and services. At the end of 2005, Omniture marked its fifth consecutive year of more than 100 percent year-over-year revenue growth, with an increase of 109 percent over 2004. The company's customer base also expanded at a record-setting pace, finishing the year with over 900 customers using Omniture SiteCatalyst™.

A testament to the company's solid product offering and industry recognized customer support, Omniture added to its stellar list of customers -- including four of the top five Fortune ranked companies -- closing 2005 with notable contracts including Ford, Gap, NASDAQ, Publishers Clearing House, and Verizon Information Services.

Financial Strength and Expansion for Growth

Omniture turned heads last year after receiving $40 million in funding during an investment round led by BA Venture Partners (Bank of America Venture Partners), Hummer Winblad Venture Partners and Attractor Investment Management, one of the early investors of

In order to accommodate growth -- and to prepare for more expansion and development -- Omniture appointed several new members to its executive team and board of directors. Among the executive appointments announced in 2005 include a general manager to oversee Omniture's activity and expansion efforts in the EMEA region as well as strategic hires for vice president positions in engineering, business development, worldwide marketing, finance and legal affairs.

"We are very pleased with our growth and success in 2005 and we are committed and prepared to shift to an even higher gear of operation and productivity for 2006," said Josh James, CEO and co-founder of Omniture. "Our efforts and focus will remain on our dedication to the success of our customers. Providing solutions to their needs fuel our innovation to constantly test -- and surpass -- the perceived 'limits' of analytics and online marketing."

Industry-Leading Product Offering

Omniture continued to set industry standards, demonstrate thought leadership and exhibit technological expertise with the release of three major product offerings and announcements of several partnerships that add to the company's arsenal of comprehensive online marketing solutions.

In 2005, Omniture released SiteCatalyst 12™, the latest version of Omniture's flagship analytics solution, and Omniture Discover™, a tool that offers unprecedented exploration into data with real-time reporting across unlimited dimensions and data correlations. In addition, the company released Omniture SearchCenter™, which allows marketers to optimize keyword campaigns based on visitor behavior and results in real-time. SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the Web's most commonly used search and content sites including Google, MSN adCenter and Yahoo!

In addition to product announcements, Omniture established partnerships with innovative technologies to further extend the reach and accessibility of Omniture's solutions. Among the many strategic partnerships formed in 2005, include relationships and product integrations with DoubleClick and

Industry Leadership

As a result of Omniture's best-in-class solutions and industry-recognized customer support services, the company received various awards and recognitions. Among the most notable include:

--  2005 Well-Connected Award winner in the Business Applications, Web
    Analytics Service category by CMP Media LLC's Network Computing magazine
--  Stevie™ Award in the Best Sales Organization category (for the
    second consecutive year)
--  Crossroads A-List Award from Open Systems Advisors (OSA)
--  Best of State Statue in the category of science and technology at the
    Utah Best of State 2005 Awards (second consecutive year)
--  Ranked for the second consecutive year to Software Magazine's annual
    list of the top 500 software companies in the world
--  Selected to appear on the 2005 Deloitte Technology Fast 500, a ranking
    of the 500 fastest-growing technology companies in North America (fourth
    consecutive year)
--  Ranked by the Inc. 500 as one of the fastest-growing private companies
    in the country (third consecutive year)
About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology delivering essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP.

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