SOURCE: Omniture

August 08, 2005 08:00 ET

Omniture Releases Industry's First Integrated Search Management Solution

Omniture SearchCenter™ Is the Most Powerful and Complete Solution, Offering a Single Interface to View, Manage and Refine Keyword Bids for Over 40 Most Commonly Used Engines In Real-Time

OREM, UT -- (MARKET WIRE) -- August 8, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced the availability of Omniture SearchCenter, the industry's first fully integrated keyword management solution. Representing the next phase in the evolution of the SiteCatalyst™ Suite -- the company's online marketing platform that helps companies measure, manage and optimize their online dollars -- Omniture SearchCenter enables companies to view, automate and refine all their search marketing efforts from a single, comprehensive dashboard. The combination of Omniture SearchCenter with the company's market-leading online analytics product, SiteCatalyst, provides marketing managers with deep insight into the success of a keyword campaign and allows them to optimize keyword bids in real-time based on visit behavior information unavailable to other bid management tools. Omniture SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the Web's most commonly used search and content sites, including Yahoo!, Google, MSN, AOL Search, AskJeeves, Teoma, Lycos, Earthlink, AltaVista, Excite, MIVA (formerly, Enhance Interactive, Dogpile, About,, Mirago, NetZero, Juno, AT&TWorldnet, Froogle and Omniture continues to expand the reach of its integrations by aggressively adding partnerships.

"The Web has become one of the most important channels we use to market our portfolio of hotels. To broaden our reach and profits from our search marketing efforts, we needed to more efficiently manage our separate accounts with each search engine vendor," said Chad Calimpong, manager, Search Engine Optimization for Choice Hotels®. "Omniture SearchCenter resolves this problem with a single, comprehensive view of all of our bid/buy processes. Now, we have detailed insight into why a keyword campaign is, or is not, successful and can adjust campaigns in real-time to increase ROI. Our marketing campaigns wouldn't be as successful as they are today without the knowledge and insight we gain from using Omniture's solutions." Choice Hotels is the worldwide franchisor of Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, MainStay Suites®, Econo Lodge®, and Rodeway Inn® brand hotels.

As spending on search engine marketing campaigns gains momentum, Omniture SearchCenter provides a single, robust solution for search campaign management and optimization. Omniture SearchCenter allows customers to manage multiple accounts, specify their campaigns and keywords, set their own rules on bidding and review the performance of all the search engines in one easy-to-use interface. No longer will marketers have to manually assign tracking codes to keyword campaigns. Omniture SearchCenter automatically assigns these codes to each keyword, providing a streamlined search process. Omniture SearchCenter also provides the seamless connection between pre-click and post-click keyword campaign activity and delivers insight into the interplay between multiple online marketing strategies.

According to Forrester Research's US Online Marketing Forecast: 2005 To 2010 report published in May 2005, "Bid management tools will make buying more effective... Most marketers simply use spreadsheets to manage their bids, relying on manual data pulls from their Web analytics for the data. As Omniture and other analytics firms pull in search-specific performance, marketers will not only be able to optimize paid search bids against specific ROI targets, but they will also be able to compare 'unpaid' organic and paid search results."

"Having a single, all-encompassing keyword management solution plays an integral role in helping companies maximize the potential of their marketing campaigns and -- in turn -- increase profits," said Josh James, CEO and co-founder of Omniture. "Omniture SearchCenter is the company's most recent step towards reaching its vision of creating the first comprehensive, deeply integrated Online Marketing Services Platform. With the addition of SearchCenter, companies from all industries including travel, retail, media and financial services, can now more effectively measure, manage and optimize their online business in real-time."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry-leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and Hewlett-Packard. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004).

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