SOURCE: Omniture

January 27, 2006 08:00 ET

Omniture SiteCatalyst™ Named a CODiE Award Finalist for Best Software as a Service by Software & Information Industry Association

Industry Market Share Leader Is Recognized for Its Value and High Impact to Business Operations

OREM, UT -- (MARKET WIRE) -- January 27, 2006 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that SiteCatalyst 12 has been selected as a CODiE Award Finalist by the Software & Information Industry Association (SIIA) in the Best Software as a Service category. CODiE Award Finalists were chosen by a panel of industry expert judges who evaluated products to determine the solutions that bring the most value and represent the highest impact to business operations.

"The 21st Annual CODiE Awards continue the tradition of honoring the best of the software, information and education technology industries," said Ken Wasch, SIIA President. "When one considers the number of outstanding companies that competed this year, being named a CODiE Awards Finalist is a significant achievement."

Omniture's flagship product, SiteCatalyst, is the strategic driver that allows companies to align online performance with defined objectives, improve forecasting accuracy and gain the ability to launch integrated initiatives using a single application. Among SiteCatalyst 12's groundbreaking features are a multivariate experimentation manager that greatly expands a user's ability to measure complex testing scenarios, role-based dashboards that deliver insight into role-specific key performance indicators (KPI's), "performance targeting" that superimposes business goals onto key reports so success is readily measured against those goals, and a revolutionary "Dashboard Player" that pushes key dashboard reports to desktops for real-time, executive-style updates.

"Omniture pioneered on-demand technology nearly a decade ago and we are honored to be chosen as a CODiE Award Finalist for Best Software as a Service for our innovation in this area," said Josh James, CEO and co-founder of Omniture. "In order to fully optimize their online marketing efforts, enterprise-class organizations are looking for a partner who can help them extract real business value through innovative technological solutions. Combining our leading technology with other client services such as education and best practices support -- all of which are accessible via the SiteCatalyst portal -- provides a successful customer experience that drives tangible results."

For more information about Omniture and SiteCatalyst 12, please log on to: www.omniture.com

To find a complete list of all of the Finalists for 2006, please visit: http://www.siia.net/CODiEs/2006/finalists.asp

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit www.siia.net.

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