SOURCE: Omniture

November 16, 2006 15:11 ET

Omniture Summit 2007 -- A Roadmap to Marketing 2.0

More Than 2000 Omniture Customers, Partners and Industry Leaders to Attend Six Conferences Worldwide

OREM, UT -- (MARKET WIRE) -- November 16, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the theme and focus for Omniture Summit 2007 will be A Roadmap to Marketing 2.0 -- a new approach to integrated, multi-channel marketing that takes customer engagement and marketing accountability to a new level in the era of Web 2.0.

The Omniture Summit 2007 will bring the growing Omniture community together to:

--  Showcase new technologies, share industry-specific ideas and best
    practices
--  Provide hands-on product labs and Omniture certification
--  Tailor sessions and labs for both new and advanced users to help them
    fully harness the power of Omniture products and partner integrations
    
To accommodate a growing international customer base, Omniture will host six worldwide conferences:
Salt Lake City, Utah           March 13 - 16, 2007
Munich, Germany                April 19, 2007
London, England                April 24, 2007
Paris, France                  April 26, 2007
Tokyo, Japan                   May 23, 2007
Sydney, Australia              June 7, 2007
"The Omniture Summit is the conference to go to for learning how to increase my success and implement best practices through Omniture products," said Jim Humphrys with W.L. Gore & Associates, Inc. "Not only do I learn about new ways to drive revenue, I also get to experience the power of having so many industry people attend to discuss trends and network."

Omniture Summit 2007 will feature an expanded partner showcase where customers can learn how to integrate their multi-channel online applications using plug-and-play technology across email, ad serving, site search, behavioral targeting and more; it also provides access to Omniture's consulting partner expertise.

"Because the online market is moving so quickly, we know it is essential to help our customers stay ahead of the curve," said Josh James, CEO and co-founder of Omniture. "Our focus on enhancing the use of Omniture solutions to best utilize new online technology will help arm them with the know-how and tools they need, and provide a roadmap to achieving a level of success for Marketing 2.0."

For more information or to register attendance for Omniture Summit 2007 visit: www.omniture.com/summit07

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding future benefits of Omniture Summit 2007. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to host the conferences, the continued adoption by customers of our services, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to develop and maintain strategic relationships, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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