SOURCE: Omniture

October 25, 2007 08:00 ET

Omniture Wins ClickZ Interactive Marketing Excellence Award

ClickZ Readers, Contributing Writers and Experts Select Omniture as 2007 Winner for Web Metrics

OREM, UT--(Marketwire - October 25, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the company has been selected as the winner of the 2007 ClickZ Interactive Marketing Excellence Award for Web Metrics. Omniture was selected from among five finalists in the category by ClickZ readers, contributing writers and experts from leading digital marketing agencies. Omniture SiteCatalyst is the industry's leading Web analytics solution and is chosen by customers for the power, flexibility and ease of use it provides versus other market offerings.

"During the past decade, Omniture has become a recognized leader in the interactive marketing industry and has given marketers the solutions they need to uncover and act upon their interactive data," said Rebecca Lieb, vice president and editor-in-chief of The ClickZ Network. "We look forward to the innovations that Omniture will bring to the interactive marketing industry during the next decade."

The awards were presented at a gala dinner celebration centered around the theme of "a decade of innovation" in New York on Wednesday, Oct. 24, 2007. The ClickZ Network is a division of Incisive Media, one of the largest resources for interactive marketing news, information, commentary, advice, opinion, research and reference in the world.

"We're honored to be recognized by such a wide and influential group of individuals -- the people who are 'in the know' because they live in the world of Web analytics every day," said Gail Ennis, senior vice president of marketing, Omniture. "Omniture will continue to work closely with our customers and this community of experts as we advance Web analytics, the foundation of our online business optimization platform."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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