SOURCE: On the Mend

October 29, 2007 12:00 ET

On the Mend Kit, First-of-Its-Kind Collection of Recovery Essentials for Cancer Patients, Debuts on "The View"

Unique Kit Is Created Expressly for Cancer Patients by Intimate Apparel Designer Paula Carbone; Sales Will Benefit Cancer Research

NEW YORK, NY--(Marketwire - October 29, 2007) - On the Mend Kit, the first intimate apparel product collection designed specifically to meet the needs of female chemotherapy patients, debuted today on ABC's "The View." In the U.S. alone, doctors will diagnose 1.4 million new cases of cancer this year, 670,000 of which will be women. On the Mend is the first to design a kit of "recovery essentials" that provide stylish and affordable comfort for this segment of the population.

On the Mend was founded by intimate apparel designer Paula Carbone, who has over 40 years' experience designing and manufacturing for national retailers under her label, Papillon by Paula Carbone. Diagnosed with lymphoma in the summer of 2006, and unable to find what she and her fellow patients termed "recovery essentials" without having to go to several different stores, Paula put her creativity to work designing a kit that would contain the pieces women needed most when being treated for the disease.

The On the Mend Kit consists of:

--  Short robe with shawl collar
--  Ballet-style stretch slippers
--  Handy zippered cosmetic/pill pouch
--  Wrap turban
--  Charm bracelet/key chain featuring sterling silver Venus ornament with
    channel-set crystals on a braided leather cord
--  Nylon carry-all
    

For On the Mend products, Carbone innovated a plush, quilted, cotton-rich knit that is lightweight, breathable and washable. The fabric is offered in On the Mend Pink. On the Mend Products feature a diamante Venus logo. "There is no symbol more fitting to the courageous and brilliant women I met along the way," says Carbone of her recovery experience.

With each On the Mend Kit sold, Paula Carbone will donate $20 to Memorial Sloan-Kettering Cancer Center to support its innovative cancer research programs.

The On the Mend Kit is available at www.onthemendkit.com and at select specialty stores and wellness centers for MSRP $125.

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