SOURCE: On the Path Productions

December 01, 2008 08:00 ET

On the Path Productions - Inspiring Greater Giving: The Power of Storytelling

SAN FRANCISCO, CA--(Marketwire - December 1, 2008) - "The holiday season is a time of joy and giving, especially as we recognize the needs of others, yet our nonprofits and charitable giving clients are telling us how challenging the economy is," said Christopher Springmann, executive producer of On the Path Productions LLC. "Individual donations are down, and bequests, endowments and memorial gifts have seriously diminished. We're hearing the same old story from museums, hospitals, research groups and others who rely on underwriters: 'We just don't have the budget for that.'"

On the Path Productions (OPP), creators of broadcast and online health media, suggest responding to that same old story with a different kind of story: your story.

"Get back to basics," Springmann advised. "If you want to reacquaint the public with your central messaging, tap the storytellers you know so well. Go to your donors, committed staff, volunteers, and the people who have benefited from your organization's expertise, generosity and experience. Nothing celebrates your accomplishments like powerful first-person testimonials about positive outcomes. We have a five-year track record showing how these stories resonate with membership and the public while putting a human face on your outreach efforts."

OPP creates and produces the daily radio show Life, Love & Health, and the hour-long weekly feature Life, Love & Health: Special Edition, plus custom webcasts and PSAs.

"Our clients utilize these productions to create public awareness and augment fundraising efforts," said Springmann. "We provide cost-effective on-air and online media to develop and reinforce valuable relationships through recognition-and-reward. That's public recognition for philanthropy and sponsorship, plus rewarding the service of those who've put heart and soul into the organization. These are powerful incentives for people to stay the course, rededicate themselves and continue to give, especially in tough times."

Life, Love & Health, America's most listened-to daily 90-second health, prevention and wellness program, reaches over 6.4 million listeners on CNN, Fox and ESPN; both satellite networks and multiple Public Radio affiliates; in-store radio in 3200+ retail locations;; plus the Voice of America and American Forces Network.

About On the Path Productions

On the Path Productions LLC (OPP), founded by radio personality and motivational speaker Christopher Springmann, produces popular radio broadcasts including Life, Love & Health and Body Language as well as custom webcasts and house-branded newsmagazines, focused on health and lifestyle issues. Sponsored and underwritten by leading brands, trade associations, foundations and healthcare organizations, OPP's 800+ radio shows have reached millions of consumers, opinion leaders, policy makers and healthcare influencers via satellite radio, public radio affiliates and major retail in-store radio; New Media distribution including; plus the Voice of America and American Forces Network. For more information about On the Path Productions, visit

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