CANADA POST

CANADA POST

July 06, 2009 16:48 ET

On the Road Again: Canadian Highway Landmarks Land Their Own Stamps

OTTAWA, ONTARIO--(Marketwire - July 6, 2009) - Today, Canada Post is taking Canadians on a cross-country journey celebrating four great Canadian Roadside Attractions along the way. The first of the three-year series begins in Northern and Western Canada with the Watson Lake Signpost Forest in Yukon; the Inukshuk in Hay River, Northwest Territories; British Columbia's Mr. PG in Prince George; and the "Pysanka", massive Easter egg in Vegreville, Alberta. Next year's stamps will celebrate central Canada while the 2011 series will focus on Eastern Canada.

"You're certain to remember them from your summer road trip through Canada," says Robert Waite, chairman of the Stamp Advisory Committee and senior vice-president, Corporate Social Responsibility at Canada Post "They're colourful and fun and they capture the character of the communities that raised them."

This first edition will feature roadside attractions that pique tourists' interest as they travel our land to the west. Mr. PG is an eight-metre high log man raised in 1960 in Prince George to recognize forestry's important role in the city's history. A second stamp features the Signpost Forest, in Watson Lake, Yukon. The first signs were raised in 1942, by a homesick US G.I. to point his way home. Today, more than 64,000 signs are posted. The stunning inukshuk outside Hay River in the Northwest Territories illustrates the stone giants' purpose in guiding travellers in Canada's north. Finally there is the Pysanka, the largest Easter egg in the world, created to honour Vegreville, Alberta's large Ukrainian-Canadian community. Beautifully decorated Easter eggs are a tradition among Ukrainians worldwide.

"They're all iconic in their own way," says designer Fraser Ross, noting the stamps' lively colour scheme creates an animated vibrancy. "This quality highlights the originality and quirkiness of these attractions. They're so much fun and we wanted the stamps to speak to that."

The 54-cent stamps measure 35 mm x 41 mm (vertically) with kiss-cut perforations and a pressure sensitive gum type will be available in booklets of eight. Also available is a souvenir sheet of four-stamps measuring 95 mm x 109 mm vertically with 13+ perforations with a PVA gum type. Lowe-Martin printed 4 million stamps for the eight-stamp booklets and 250,000 for the souvenir sheets. The stamps will be printed using lithography in seven colours plus varnish on Tullis Russell paper and are general tagged on four sides. The Official First Day Cover will bear the cancel Prince George BC.

Additional information about Canadian stamps can be found in the News section of Canada Post's website, and photos of these new stamps are also available. Stamps and other products will be available at participating post offices, or can be ordered online by following the links at Canada Post's website www.canadapost.ca/collection, or by mail order from the National Philatelic Centre. From Canada and the USA, call toll-free: 1 800 565-4362, and from other countries, call: 902 863-6550.

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