SOURCE: The Breakaway Group

January 16, 2008 08:00 ET

OnCURE Selects The Breakaway Group to Enhance Patient Experience

Venture Will Create Extraordinary Patient Care in 35 Radiation Oncology Treatment Centers

DENVER, CO--(Marketwire - January 16, 2008) - As part of its commitment to provide an extraordinary patient experience, OnCURE Medical Corporation selected The Breakaway Group to develop an organizational culture of leadership and learning to improve overall patient care. As one of the largest providers of outpatient radiation oncology care in the country, OnCURE will implement a variety of innovative training techniques to help its physician partners and other clinicians deliver a hospitality-driven approach to healthcare at 35 radiation centers in California and Florida.

"Excellent healthcare today is defined not just by service, but by the quality of the patient experience," said David Chernow, chief executive officer of OnCURE. "We want to provide the best cancer treatment available, in a way that flawlessly meets the wants and needs of our patients. The Breakaway Group understands how to build a culture of leadership and learning, and is the ideal partner to help us employ a patient-driven model to achieve that goal."

One of the fastest-growing healthcare consulting firms in the country, The Breakaway Group helps healthcare professionals quickly adopt technology and equipment. During the first quarter of 2008, The Breakaway Group and OnCURE will complete extensive research, develop simulation and coaching techniques, and begin on-site clinician learning at two OnCURE locations. Chernow expects the training and implementation to be completed by most of the radiation centers by the end of 2008.

"Although exceptional care is already a significant part of the OnCURE culture, we are committed to addressing the constantly changing needs of our patients," said Chernow. "Healthcare is more consumer-driven than ever, and the key to continued success is evaluating our business through the eyes of our patients and shifting our culture to meet their needs."

OnCURE expects the process to improve overall patient care as it provides the most progressive cancer treatment available, including intensity modulated radiation therapy, image guided radiation therapy, positron emission tomography, high dose rate brachytherapy, three-dimensional conformal treatment planning, prostate implantation, B-mode acquisition and targeting and stereotactic radiosurgery.

About The Breakaway Group

The Breakaway Group helps healthcare providers quickly adopt new technology and equipment. The Breakaway Group uses innovative simulations and coaching to help healthcare providers incorporate new technology and improve overall patient care. The firm's unique approach to learning is based on the best-selling book "Breakaway" by CEO and Founder Charles Fred. For more information, visit www.thebreakawaygroup.com.

About OnCURE Medical Corporation

OnCURE Medical Corporation is one of the largest providers of freestanding radiation oncology care in the country, and owns, operates and manages 35 radiation centers in California and Florida. The company also provides clinical expertise and management services to another six cancer centers, as well as manages mobile HDR and PET/CT units. OnCURE partners with approximately 70 physicians and employs approximately 440 employees. For more information, visit www.oncure.com.

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