SOURCE: OnRequest Images

January 30, 2006 09:00 ET

OnRequest Images and Aprimo Forge Strategic Alliance

Leading Brand Imagery Provider and Enterprise Marketing Management Experts Team Up to Build Stronger Brands and Eliminate Marketing Waste

SEATTLE, WA -- (MARKET WIRE) -- January 30, 2006 -- OnRequest Images, the world's leading provider of custom imagery, and Aprimo Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced that they have signed a strategic alliance in which the two companies will jointly market their offerings to their collective customer base. OnRequest Images, the pioneer behind building Custom Image Libraries™ that enable corporations to successfully build strong brands with "on-brand" imagery, will co-market its custom imagery services to Aprimo's enterprise customers and enable them to integrate on-brand custom photography into their marketing campaigns. In addition, OnRequest Images and Aprimo will collaborate to develop solutions tailored to help marketing organizations better manage their image assets within the context of their EMM system.

"Together, OnRequest Images and Aprimo will provide brand-conscious marketers with a powerful solution to accelerate their time to market and to strengthen their brands," said David Norris, Chairman and CEO of OnRequest Images. "Aprimo is a trusted partner to leading organizations around the world and is recognized for their innovative approach in helping major brands and agencies eliminate costly redundancies and realize greater efficiencies across their varied marketing campaigns."

Both Aprimo and OnRequest Images have developed proprietary technologies that are founded on solid business processes and meet a specific need for today's time challenged marketer. OnRequest Images has built an advanced production platform to automate the many complex manual processes associated with commercial photography -- greatly reducing the amount of time and money needed to produce high-quality, custom imagery. Aprimo's suite of products enable marketing teams to work in a more collaborative manner, and through this agreement will be able to better integrate a marketing team's creative vision into their campaigns.

About OnRequest Images

OnRequest Images is the world's leading provider of custom imagery that enables leading marketers to build stronger brands by using custom imagery, shot to specifications, while lowering image costs. Leveraging its pioneering technology, OnRequest Images produces high-end, custom photography using a network of over 1,600 world-class photographers in more than 53 countries. OnRequest Images is privately held and headquartered in Seattle, with offices in New York, Chicago, Los Angeles, San Francisco and Denver. For more information, call 877-202-5025 or visit

Contact Information

  • Press Contact:
    Robert Nachbar
    OnRequest Images
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