PepsiCo Canada

PepsiCo Canada


March 01, 2010 11:02 ET

One Canadian Amateur Hockey Team Will Bring Home the Stanley Cup in 2010!

Amateur hockey teams compete for a chance to bring home the "Holy Grail" of hockey!

TORONTO, ONTARIO--(Marketwire - March 1, 2010) - Last year, the HRS Huskies, a novice amateur hockey team from St-Lazare, Quebec, experienced something most professional hockey players dream of - spending a day with the Stanley Cup®. The boys also played a game of street hockey with Mark Messier as the winning team of the popular Team Up and Bring Home the Cup contest. Back again for the fourth year in a row, the Pepsi®, Lay's® and Gatorade® contest asks Canadian amateur hockey teams to express their love of hockey and explain why they deserve to Bring Home the Cup!

"Spending the day with Mark Messier and touching one of the most prestigious trophies in sports will stay with these boys forever," said Gary MacDowell, father of one of the boys on the HRS Huskies team.

The Team Up and Bring Home the Cup contest gives one Canadian amateur hockey team the opportunity to bring the Stanley Cup® to its hometown. Changes to this year's program include keeping all teams in the running until the end of the voting period and allow Canadians to vote for their favourite team every hour. The winning team will truly have to build support in its community to win over the most votes to Bring Home the Cup!

"As a hockey player, I know the thrill and excitement of holding the Stanley Cup® and I'm looking forward to delivering this piece of hockey history to another deserving Canadian amateur hockey team this year," said Mark Messier, former Stanley Cup® champion. "The Team Up and Bring Home the Cup program allows all teams, from Peewee to Old-timers, to share their passion for the game with the entire country."

"Teams have until March 12 to show their passion for our National sport and explain why they deserve to win a once-in-a-lifetime experience with the Stanley Cup® and Mark Messier", said Tony Matta, Vice President of Marketing, Frito Lay Canada. "This year, ALL teams will have the opportunity to compete to secure as many votes as possible in order to win the ultimate hockey fan prize."

To enter the contest, amateur hockey teams are asked to share their passion and team spirit in one of three ways - 1) a video, 2) a photo and a 250-word essay or 3) a 250-word essay. Entries can be submitted online through the Team Up and Bring Home the Cup website ( and until March 12, 2010. 

"Alongside with Pepsi®, Lay's® and Gatorade®, we have been able to create a contest that has become a yearly tradition in the Canadian marketplace," said Brian Jennings, NHL Executive Vice President of Marketing. "Through this competition, we will drive consumer activation to our partner brands with enthusiasm and fervor, while rewarding a very deserving amateur hockey team with the ultimate NHL dream – winning the opportunity to bring home the Stanley Cup® for a day."

Canadians will then decide which team is most deserving of spending a day with the Stanley Cup® by voting online for their favourite team between March 22 to April 17, 2010. The hockey team with the most votes at the end of the voting period will be eligible to win the grand prize which will include: 1) a visit from Mark Messier and the NHL® Stanley Cup® 2) a Team Up and Bring Home The Cup party and 3) a team feature segment on TSN.

To generate even more community engagement and support this year, teams are invited to partner with a local grocery retailer of their choice to promote their team within their community. In return, the team will receive a $50 Pepsi®, Lay's® and Gatorade® coupon to redeem in that store only. If the winning team is associated with a retailer, the retail partner will also take part in the Stanley Cup® celebration with Mark Messier!

"Seeing the smiles on the HRS Huskies last year is why Pepsi®, Lay's® and Gatorade® have run this contest for four years in a row," said Dale Hooper, Vice President of Marketing, PepsiCo Beverages Canada. "This year, Canadians can also win a chance to get close to the Stanley Cup®. Everyone who votes for an eligible team could win a trip to a 2010 Stanley Cup® final game!"

For official contest rules and to enter the Team Up and Bring Home The Cup™ contest, visit and

About PepsiCo Canada and Team up and Bring Home The Cup  

The Team Up and Bring Home the Cup program is sponsored by the Pepsi®, Lay's® and Gatorade® brands and supported by TSN, RDS and the National Hockey League (NHL). The Pepsi®, Lay's® and Gatorade® brands each have a long history of supporting hockey and PepsiCo is an official sponsor of the NHL and the NHLPA.

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. The main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to Consumers in over 200 countries, including Canada. With more than $43 billion in worldwide 2008 revenues, PepsiCo employs 198,000 worldwide who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

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