SOURCE: Rockvale Outlets

October 04, 2007 10:00 ET

One of the Country's Largest Outlet Centers, Rockvale Outlets Lancaster, Will Again Host Midnight Madness to Accommodate Shopper Demand on Black Friday

Lancaster, PA'S Largest Outlet Center to Open at the Stroke of Midnight, Just After Thanksgiving Dinner

LANCASTER, PA--(Marketwire - October 4, 2007) - Rockvale Outlets (, Lancaster County's largest outlet shopping destination, announces Midnight Madness, a holiday kick-off sale starting at midnight on Black Friday (November 23, 2007) -- historically the busiest shopping day of the year. The shopping event is being hosted after a hugely successful Black Friday Midnight Madness promotion in 2006, an event that attracted thousands of shoppers to Rockvale Outlets during the midnight to 6:00 a.m. retail window. The National Retail Federation's forecast for the upcoming 2007 holiday season, predicts that sales will rise 4.0 percent this year to $474.5 billion.

At the stroke of midnight post Thanksgiving dinner, the center will open to accommodate the thousands of shoppers who have made it a tradition to kick off the holiday shopping season earlier each year. Rockvale Outlets will then remain open through 9:00 p.m. on Friday, November 23, 2007. Holiday entertainment will be featured throughout the center to add to the retail experience as shoppers take advantage of deep discounts and "doorbuster" sales typically associated with Black Friday.

"Based on the tremendous success of last year's midnight madness promotion, and the fact that more than 15 million consumers across America shopped before 5 a.m. or earlier last year, we are excited to again accommodate those shoppers who cannot wait for the official start of the holiday shopping season," said David Ober, general partner at Rockvale Outlets and current president of Developers of Outlet Centers and Retailers, an international organization focused on outlet and discount retail real estate. "In addition to a holiday tree promotion that will offer early shoppers a free Christmas tree for spending $250 between midnight and 6 a.m. on Black Friday, many of the center's merchants will be offering bonus savings to those who shop early. A current list of Black Friday discounts will soon be featured on our website, which can be accessed at"

The origin of Black Friday comes from the shift to profitability during the holiday season. Black Friday was when retailers went from being unprofitable, or "in the red," to being profitable, or "in the black," at a time when accounting records were kept by hand and red indicated loss and black profit.

Rockvale Outlets is an award winning, 560,000 square foot outlet shopping center located in the heart of Pennsylvania Dutch Country. Ranked as one of the largest and most successful factory outlet centers in the country, Rockvale Outlets features more than 100 brand name factory direct stores including Pottery Barn and Pottery Barn Kids Outlets, Carter's, Pfaltzgraff, Bose, Black & Decker Outlet, Jones New York, Liz Claiborne Shoes, and two exclusive merchants, Noah's Landing and the Eagles End Zone. The center features an on-site hotel and five restaurants including a Cracker Barrel and Ruby Tuesday, with an Olive Garden under construction. On-site amenities include shuttle/trolley service, ATM machines and two children's play areas. For more information, visit

Contact Information

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    Jarrod Walpert