SOURCE: Simba Information

Simba Information

December 02, 2009 14:14 ET

Online Ad Sales to Capture 11.1% of YP Market in 2009

STAMFORD, CT--(Marketwire - December 2, 2009) - Internet yellow pages spending is projected to increase 17.4% to $1.83 billion in 2009, accounting for 11.1% of total yellow pages market revenue, according to "Online Yellow Pages Market 2009-2010," a new report released today from media industry forecast and analysis firm Simba Information. The report examines the industry with a focus on Internet yellow pages publishers, pure-play Internet yellow pages sites as well as search engines, which have rolled out local search features to compete with Internet yellow pages sites.

The report projects online ad sales will continue to grow in double digits in 2010. "The industry faced its darkest days in 2008 and much of 2009 with a collapsed U.S. economy that weakened small and medium sized businesses, two large RBOC publishers that declared bankruptcy and an environmental movement that drew national attention, putting the publishers on the defense. But it is not all bleak: there is a gradual recovery of a little more than 1% projected for 2010," said David Goddard, lead author of the Simba study. "Fortunately for the yellow pages industry, publishers recognized the opportunity of Internet yellow pages a few years ago and invested in the online operations; it is now paying off, especially for AT&T Advertising Solutions, the largest RBOC, and Yellowbook, the largest independent."

"Online Yellow Pages Market 2009-2010" includes industry revenue forecasts, industry usage figures and comprehensive profiles of leading companies.

About Simba Information

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.

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