November 24, 2008 09:00 ET

Online Buyer Beware: Helps Consumers Avoid Deals and People That Seem Too Good to Be True

SACRAMENTO, CA--(Marketwire - November 24, 2008) - (, the premier online service that helps consumers quickly find and connect with anyone, anywhere, is helping consumers perform due diligence before engaging in online shopping, swapping and auction activity this holiday season. By providing consumers an arsenal of tools including free criminal background checks, social media profiles, and access to the most extensive public records vault online, empowers people to make educated decisions to avoid risky Internet transactions. Finally, consumers can do deals online with more than just a gut-check and a virtual handshake.

According to consumer research firm, America's Research Group, "Haggling is at an all-time high. More than 70 percent of Americans say they have haggled prices in the past three months, up from 33 percent last year." Due to the challenging economy, consumers are in search of the best deals and have turned to the Internet to find bargain prices this holiday season. Auction, community swap and e-commerce Web sites have become a viable alternative to costly retail shops; however, consumer trust is still a major concern, especially in light of the rise in check fraud and identity theft.

How it Works:

Sally meets Harry on craigslist after doing a search for antique watches. Harry tells Sally that he has the 1958 Hamilton she's looking for and he'll meet her at the Meadowdale Mall tomorrow with the watch, for which he's charging her $800 cash. Sally said she'll pay $650 and asks Harry for his last name. Sally goes to and, and sees that Harry Cleptoman has changed addresses three times in a year and has a criminal record including a shoplifting charge from 2006. Sally decides this is not a deal she's interested in pursuing and cancels the meeting with Harry.

"The Internet has become a valuable tool for shoppers on the hunt for the best deal. Unfortunately, it has also become a breeding ground for scam entrepreneurs and robbers," said Bryce Lane, president and COO of "We have a line of free and inexpensive products that help consumers instantly make informed decisions about who to connect with and trust."

As more consumers turn to the Internet for quick buys and good bargains, fraud increases exponentially. provides shoppers with an in-depth look at the otherwise faceless people they're conducting business with online. With billions of public records under one roof, is the only company that offers such an extensive suite of services to help answer the age-old question: Is this deal too good to be true?

About is the premier online service that helps consumers quickly find and connect with anyone, anywhere. The service provides comprehensive searches including people search, background checks, criminal checks, business ownership and other public records. is the only company that can search billions of records spanning the last 40 years, making search results more comprehensive and accurate than competitors. was founded in 1988 and is headquartered in Sacramento, California. For more information, visit

Contact Information

  • Contact:
    Karli Overmier
    Barokas Public Relations
    Email Contact