December 17, 2007 11:41 ET

Online Customer Respect Study Ranks No. 1 in USA

SALT LAKE CITY, UT--(Marketwire - December 17, 2007) -, Inc. (NASDAQ: OSTK) today announced that it ranks No. 1 in the Q4 2007 Online Customer Respect Study issued by the Customer Respect Group.

The Online Customer Respect Survey examined 51 top retail companies in the United States, rating them on how well they catered to their online visitors. The survey focused on three general areas: Ease of Use (usability, accessibility), Responsiveness (how well online queries are dealt with, other communication), and Trust (data-handling practices and how well they are explained).

Overstock received the highest overall ranking, as well as the top mark for explaining privacy policies and the third place rank in both the best communications and best for respectful data-handling practices categories.

Of the 51 companies evaluated for the survey, only Overstock, Lowe's and Ralph Lauren achieved an "Excellent" Customer Respect Index rating. The Customer Respect Group has conducted more than 2500 evaluations over the past three years. These evaluations are conducted independently and without prior notice, and thus demonstrate an accurate benchmark of sites that show consistent excellence in the treatment and respect of the online customer and their information. Only 5% of all websites surveyed receive the Customer Respect Group's "Excellent" rating.

"Our No. 1 ranking is more validation of our overwhelming focus on treating our customers respectfully and honorably," said Overstock chairman and chief executive officer Patrick Byrne. "We want to offer the best deals on the web while being the easiest and safest site to use."

Other companies evaluated this year include Wal-Mart (No. 8 overall), Amazon (No. 13 overall), and Target (No. 15 overall).

For more detail on the Q4 2007 Online Customer Respect Study, see

About, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at

About the Customer Respect Group

The Customer Respect Group is an international research and consulting firm that uses its Customer Respect Index (CRI™) to help companies improve their treatment of customers online. It provides leadership in the objective and scientific measurement of a customer's online experience. Many of the largest U.S. companies have already adopted the CRI methodology to improve online customer satisfaction and loyalty. The Customer Respect Group is headquartered in metropolitan Boston. Please contact Terry Golesworthy at® is a registered trademark of, Inc. All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding offering the lowest prices on the web and the safety and easy of use of the site. Our Form 10-K for the year ended December 31, 2006, our subsequent quarterly reports on Form 10-Q, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.