SOURCE: BusinessOnLine

November 06, 2007 09:00 ET

Online Marketing Summit Adds Experts From Home Depot, LinkedIn, Microsoft and to All-Star Roster of Speakers for 2008

SAN DIEGO, CA--(Marketwire - November 6, 2007) - The Online Marketing Summit (OMS) today announced the addition of world-class speakers from Home Depot, LinkedIn, Microsoft, and for the upcoming event in San Diego, California on February 21-23, 2008.

The only vendor-less event focused solely on educating marketing professionals, OMS speakers are handpicked for their expertise and ability to share strategic and tactical best practices in social media strategies, search engine marketing, web analytics, email, and lead generation. The new speakers join a roster of online marketing experts, including: Jim Sterne, chairman, Web Analytics Association; Greg Stuart, recent past-president of the Interactive Advertising Bureau; Paul Greenberg, best-selling author and CRM/social media expert; Eric Peterson, Author of "Web Analytics De-Mystified"; and marketing executives from IBM, NBC Universal, National Public Radio, SEMPO, Crain Communications,, and Yahoo!.

"The Online Marketing Summit is one of the few events I think is a valuable and wise use of my time," said Sandra Zoratti, vice president, global marketing and strategy in the printing systems division of IBM Corporation. "The strength of the event is its focus on education using best practices from throughout the industry. Without vendors approaching you, it is an incredibly powerful environment for networking and learning from your peers."

OMS also announced today that RedDot, BlueHornet, SEMDirector, Neighborhood America, Stratigent, X+1, Business Marketing Association, Web Analytics Association, Return Path, Eloqua, Endeca, and BusinessOnLine have all signed on to be exclusive content sponsors for the event. Each content sponsor will bring thought-leadership and best-in-class educational material to OMS during case studies and best practices workshops.

The agenda for OMS 2008 will feature leadership panel discussions, one-on-one marketing labs, first-person case study presentations, and hands-on best practices sessions to help participants improve online marketing ROI. Specific session titles include:

--  How Social Media Works for Marketers
--  The SEO Black Box: All the Secrets Your SEO Provider Won't Tell You
--  Website Usability & SEO Lab:  One-on-One session with an Analyst
--  Conversions: Completing the Life Cycle of Online Lead Generation
--  Top 10 Email Marketing Strategies That Work
--  Building the Perfect Web Analytics Marketing Dashboard
--  And 20 more sessions highlighting best practices in Online Marketing

View the full OMS 2008 agenda at:

The cost to register per attendee, including admission to all sessions, meals and social events is just $1495 per person.

For more information about OMS or to inquire about registration, please fill out the short application at or email

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