SOURCE: Reputation Managers

November 12, 2009 19:41 ET

Online Reputation Management a Major Issue for Fortune 100 -- Reputation Managers Study Shows

SAN DIEGO, CA--(Marketwire - November 12, 2009) -, an online reputation management firm located in Southern California, created this report to highlight the dangers of brand management in search engines. Since 75% of people do their research on one of the major 3 search engines, how your brand is reflected on those search engines translates to how your brand will be viewed by all of those search engine visitors.

In this report, we took the 2009 Fortune 100 list and searched their main brand keyword in Google to track two main items:

1. Sentiment of results -- whether each of the first 10 listings were positive, negative or neutral in nature.

2. How many properties were owned (at least by visual terms) by the company, and not at the mercy of the public to dictate what appears on these pages. For example, a public forum that mentions or talks about a brand, but is not owned by that brand, could be deemed a potential threat now or in the future if the conversation changes based off of news headlines.

The study showed that only 9% had control over their brand in the search engines. 23% had negative or damaging information on page 1. The full findings are at the link below:

Reputation Manager's 2009 Corporate Reputation Management Study

About Reputation Managers: was founded by some of the first SEO experts in the industry for one reason, to help protect your image. SEO companies have to abide by Search Engines Code of Ethics in order to stay in the good graces of Google, Yahoo and others. They simply cannot be as aggressive as we can. That is why our company was formed. We have access to and utilize the most aggressive SEO strategies available. We know what works and aren't afraid to do what it takes to redeem you, your name, your brand or your product. Online Reputation management is not only needed for immoral or unethical companies and individuals. As our study proves, a significant amount of "bad press" out there comes from personal opinions -- translation, someone out to get you! You may not even be at fault. A competitor, disgruntled former employee, an unsatisfied customer, anyone who wants to can harm your business, your profit, your reputation. This is where comes in. We are here to push that negative press so far down in search results, it may as well not even exist. When it comes to your reputation, you need a company who will do what it takes. knows what that is.

Contact Information

  • Contact:
    Tevean Joseph