SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 06, 2010 18:59 ET

Online Reputation Management (ORM) in Social Media: A Practical Six Step Social Media Strategy That Will Build and Protect Brand Online With Brian Solis

Bulldog Reporter's PR University Presents a New Webinar for PR Professionals, Friday, April 16, 2010

OAKLAND, CA--(Marketwire - April 6, 2010) -  PR professionals looking to drive real results for their brand and join the conversation via top social media networks and micro-blogging services should attend this new webinar from Bulldog Reporter titled: "Online Reputation Management (ORM) in Social Media: A Practical Six Step Social Media Strategy That Will Build and Protect Brand Online."

In just 90 minutes with social media expert Brian Solis, PR pros will discover how to create a social media and networking strategy for their brand, how to build a presence and visibility on the most popular social networking sites, review case studies and learn the secrets of successful programs that have used these channels. They'll also learn how to use Facebook, LinkedIn and Twitter to find communities interested in their company or client -- and how their team can contribute to the conversation around their product, brand or service to drive greater visibility, buzz and results online and off.

This exclusive PR University webinar takes place on Friday, April 16, at 1PM EDT (noon CDT, 11AM MST; 10AM PDT) and features social media expert Brian Solis.

Here's what PR pros will take away from this event:

  • New Opportunities: Why they should not go one more day without becoming an expert in ORM (online reputation management)
  • ORM Update: Understanding the role social media optimization (SMO) plays in online reputation management and search engine reputation management (SERM) -- plus how PR can tap new developments to build a bigger digital footprint for clients and companies
  • Convincing Data: How to sell ORM, SMO and SERM to skeptical management and clients
  • Finding Their Place on the Web 2.0 Org Chart: How to position their firm or department as a vital player in the internal conversation about leveraging ORM and supporting new technologies
  • How to incorporate a Social Media Optimization Strategy in their ORM plan this year -- in six easy steps or less
  • Getting Started: A step-by-step guide designed to help them create and execute measurable ORM campaigns and programs for their client, company or brand
  • ORM Tools and Tips: How to optimize their web presence via RSS feeds, social news buttons, blogging, Web video, online photo sharing and online social networks (from Facebook to YouTube to Twitter)... plus low or no-cost social media monitoring tools they can use to stay on top of what's being said about them online
  • How online newsrooms and Social Media Releases can play an important role in their ORM strategies
  • Quick SEO Fundamentals: First steps for bringing their SEO tools and SERM techniques up to speed as part of their ORM plan
  • ORM Faux Pas: Do's and don'ts -- plus warnings from brands that blew it big time
  • Best Practices and Case Studies: Examples they can take to their execs to show how ORM can help build, promote and protect brand
  • Measurement and Metrics: How to track and measure the value of their ORM program and prove it to management
  • How to talk to the C-suite about their new ORM strategy

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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