SOURCE: VerticalResponse

January 26, 2006 08:00 ET

Online Retailers Select VerticalResponse for Email Campaigns

Clients Note Leading Email and Direct Mail Marketer Provides Strong ROI

SAN FRANCISCO, CA -- (MARKET WIRE) -- January 26, 2006 -- Two leaders in the field of online retail: and announced today their selection of VerticalResponse as exclusive vendor for the companies' email marketing efforts. The acquisitions continue VerticalResponse's growth in the burgeoning retail vertical and underscore the increasing importance of online direct marketing to overall retail marketing programs. is the online subsidiary of American Pacific Enterprises, one of the largest bed and bath manufacturers in the United States. The company, which offers a wide selection of high-quality brand name bedding, bath and home décor at steeply discounted prices, was drawn to VerticalResponse by its intuitive design and robust feature suite.

"VerticalResponse offers an easy-to-use interface, great customer service, and all the tools necessary to deliver effective direct marketing campaigns," said Beverly Dantz, Marketing Specialist for "In fact, our email campaigns continue to be our most cost-effective means of generating sales." sells items such as photo frames, keepsakes, apparel, caps, mugs and jewelry through its online store, which generated more than $11 million in 2005 revenues. The retailer, which offers free personalization with every order, chose VerticalResponse after a nationwide search of competing Email Service Providers. Company executives indicated they were won over by VerticalResponse's robust feature suite as well as the potential for personalization offered by its self-service email campaign offering.

"We needed a solution that would not only help protect us from liability, but would also provide us with the features and performance that we demand," explained Alan Townsend, Marketing Manager for "After researching all of the available email service providers, we chose VerticalResponse. They provide us with the best email management and reporting tools available. Most importantly, they deliver results."

" and are both great companies and leaders in their respective fields," said VerticalResponse CEO Janine Popick. "The fact that they chose VerticalResponse for their email marketing needs is both a validation of our product and an indication of the vital role self-service email can play in generating strong ROI for retail organizations."

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About is the online subsidiary of American Pacific Enterprises, one of the largest bed and bath manufacturers in the country. The company offers customers a great selection of high-quality brand name bedding, bath and home décor at discounted prices -- up to 85% off retail. The company prides itself on its low prices, outstanding customer service, low flat-rate shipping and a guaranteed satisfaction policy.

About is an online retailer of unique personalized gifts for all types of events and occasions including photo frames, keepsakes, apparel, caps, mugs, jewelry, stationery and more. Customers can shop by holiday, occasion or recipient and preview their personalization online before they buy. Free personalization is included with every order and most products ship within 1-2 business days.

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