January 15, 2008 09:00 ET

Online Video Platform Sees 70% Growth in Visits During Writers Guild of America Strike

Online Video Benefiting From Strike as Consumers Search for Alternative Forms of Entertainment

NEW YORK, NY--(Marketwire - January 15, 2008) -, a peer-driven online video discovery and broadcast channel for websites, groups and businesses, is experiencing a huge surge in traffic that can be attributed to the ongoing Writers Guild of America strike that has forced many popular TV shows into reruns. lets people create and run an online, "themed" TV station out of their home or office.

Unlike typical social networks that host video and connect people, provides the tools and resources to discover, review, organize and broadcast themed video -- regardless of where it's hosted.

Videos can be easily collected from other networks including YouTube, Metacafe, Dailymotion, Yahoo!, ClipSyndicate, Veoh, and Revver, or uploaded directly. Users can fully customize their channels to reflect their personal or corporate brand as well as share ad pages through the Magnify Ad Share Network to also monetize traffic.

The strike began officially on November 5, 2007. Since then, weekly visits are up 70%. Weekly page views in the same period are up 39.82%.

The strike is against the Alliance of Motion Picture and Television Producers (AMPTP), a trade organization representing the interests of 397 American film and television producers over future royalties from online content. Over 12,000 writers joined the strike.

"While the strike is important to the future of Hollywood and its convergence with Web-based entertainment, consumers are also starting to realize the value of content creation and distribution as well," said CEO Steve Rosenbaum. " puts the power in people's hands to create, discover, and share themed content all on one personalized online channel to create a dedicated community. Traffic during the strike is way up, not just for us, but all forms of online content."'s strength is in the channels that people and businesses create to build a community around activities, niche markets, topics, etc. With the integration of broadcast video search and instant publishing, Magnify provides a new category of content that result in the creation of entirely new varieties of channels and visitors.


Currently delivering more than 14 million page views per month and serving over 27,000 content publishers, is the fastest growing video platform on the web today -- and it's free.

The team is led by CEO Steve Rosenbaum, one of the early innovators in the use of small format video, and user-created video. Rosenbaum created "MTV Unfiltered," the first series produced entirely by viewers, and directed the multi-perspective feature Documentary "7 Days in September."

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Contact Information

  • Press Contact
    Alison McNeill
    FutureWorks for
    Email Contact
    408-720-8228 Ext. 112