SOURCE: ThreatMetrix


April 12, 2010 07:00 ET Peels Back Fraudulent Credit Card Orders Using Device Identification From ThreatMetrix

Keeping the Bad Guys Out While Providing a Positive Online E-Commerce Experience for Their Customers

LOS ALTOS, CA--(Marketwire - April 12, 2010) -  ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that, one of the largest manufacturers of laser and inkjet printable labels in the world, is using ThreatMetrix to control online fraud.

"Our online ordering system is very automated, therefore we might not see a suspicious order until it has shipped," said Dave Carmany, president, "Over one period, we experienced a few dozen fraudulent orders that ultimately led us to find an easier method of detection. The fraudsters weren't interested in the product, they were simply using our system to test their inventory of stolen credit cards."

The company also noticed a rise in fraudulent international orders as well, which created an additional concern. "When we fill an international order, it can be quite expensive as costs such as shipping are drastically increased," added Carmany.

With the ThreatMetrix Fraud Network now in place, has added another measure to their system in order to facilitate the processing of legitimate orders and block fraudulent ones. For example, in the online ordering process a customer may provide them with a "bill to" and "ship to" address in Spain, while ThreatMetrix recognizes that their IP geographic location is actually in France. With this warning signal in hand, opens a dialog with these customers to determine if they are the authorized user of the card. If they are not, the order can be cancelled without being processed or shipped.

The ThreatMetrix Fraud Network enables companies such as to customize a collection of fraud rules to instantly review and analyze transactions. Based on criteria set forth by the company, every transaction is given a fraud score every time an online order is entered into the order processing system. When an order hits a pre-determined score, it will automatically go into a fraud review queue. It is then up to the company to review it and gather additional data by contacting the customer. If upon closer examination it is determined to be fraudulent, the order is manually rejected. The ThreatMetrix Fraud Network can then automatically add transaction and device identifiers to blacklists. If the order is determined to be legitimate, it is released from the fraud review queue for order processing and added to a whitelist for future reference.

"Identifying fraudulent domestic and international orders has become much easier and less time-consuming with ThreatMetrix," said Carmany. "ThreatMetrix is helping us provide a reliable, expeditious and positive online e-commerce experience to our customers while keeping the bad guys out."


Launched in 1998, offers the world's largest selection of blank labels for laser and inkjet printers. The company is a privately-held manufacturer and Internet retailer based in Longwood, Florida. serves customers all over the world for personal and professional labeling needs in a variety of applications. For more information, visit or call 1-888-575-2235.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix' simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information

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