SOURCE: Aberdeen Group

Aberdeen Group

April 07, 2010 11:00 ET

Open Source Business Intelligence

Top Performers Finish On-Time and On-Budget More Often

BOSTON, MA--(Marketwire - April 7, 2010) -  In recent research on the use of open source business intelligence published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), top performing companies were significantly more effective at deploying open source BI solutions. The research, Open Source Business Intelligence: The Cost, Utilization and Innovation Factors that Matter, showed that the top performing 20% of firms are over 50% more likely to deliver open source BI projects on-time than their peers, and have over two and a half times more self-service BI users than other organizations.

"48% of the open source BI users in Aberdeen's survey have annual revenues of $50m or less, whereas only 37% of the users of traditionally licensed BI products are that small," said David White, senior research analyst, Aberdeen Group. "It's clear that for some, the options were open source BI, or no BI at all. For organizations with small BI budgets, open source may be the only viable option. In that sense, for smaller organizations, open source BI may be truly a game-changer, providing insights that would otherwise elude them."

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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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