SOURCE: OpenFeint

February 10, 2010 09:00 ET

OpenFeint Announces Successful Launch of Free Game of the Day Promotion

Featured Games Rapidly Ascend Apple's Top Free Apps List

SAN FRANCISCO, CA--(Marketwire - February 10, 2010) -  (Macworld 2010) -- OpenFeint, the leading social gaming network for the iPhone™, today reported the wild success of its Free Game of the Day promotion. Launched in the OpenFeint app just over one month ago, the Free Game of the Day promotion has dramatically increased game downloads, driving several games into the top 10 of Apple's Top Free Apps list.

"We launched the OpenFeint app to make it easier for our players to discover games by great developers," said Jason Citron, CEO & Founder of Aurora Feint. "With immediate access to OpenFeint's 11 million players, the Free Game of the Day represents an amazing opportunity for games to dramatically and quickly grow their player base. We're helping take fantastic games like Flick Kick Field Goal from PikPok to the top 5 in just one day."

OpenFeint also announced that starting March 1, 2010, the Free Game of the Day promotion would only be available to developers whose games use the latest version of its platform, 2.4. OpenFeint 2.4 makes it easy for developers to create and promote social games, with improved player communication tools, geo-location services, cross-promotion capabilities, and much more.

"Blue Fang's Lion Pride™ was recently featured on the Free Game of the Day promotion and the impact far exceeded our expectations," said Eduardo Baraf, Director of Mobile for Blue Fang Games. "OpenFeint's promotion dramatically increased our daily downloads and put us back on the top of the charts within hours. The visibility generated by this promotion has enabled an entirely new audience to discover our game."

OpenFeint enabled games have held several top spots in Apple's Free Apps rankings, including number 3, Valet Hero from Game Gatos, number 4, Flick Kick Field Goal, number 15, Lion Pride and number 39, Tic Tac Toe Free from Optime Software.

Note: Aurora Feint™ is a trademark of Aurora Feint Inc., Apple, iPhone™ and AppStore™ are trademarks of Apple, Inc.

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