SOURCE: Operation Kids

December 11, 2007 15:20 ET

Operation Kids™ Is "In Good Hands" With Allstate

Nonprofit Becomes a Full and Recognized Collaborator With The Allstate Foundation

SALT LAKE CITY, UT--(Marketwire - December 11, 2007) - Operation Kids, an international non-profit organization dedicated to supporting children's charities, is now an official collaborator with The Allstate Foundation and the Injury Free Coalition for Kids.

"The Allstate Foundation has made a generous commitment to donate to the 'Rebuilding Dreams in New Orleans' campaign, a campaign that is dedicated to making a measurable difference," said Rick Larsen, president of Operation Kids. "The philosophies of The Allstate Foundation, Operation Kids and Brees Dream Foundation reflect similar ideals, so the relationship seemed like a perfect fit."

Operation Kids and the Brees Dream Foundation, founded by New Orleans Saints quarterback Drew Brees and his wife Brittany, are focused on "Rebuilding Dreams in New Orleans." They are working with selected New Orleans organizations over the next year to fund and rebuild classroom facilities, athletic facilities, parks and playgrounds, after-school programs, mentoring programs for the intellectually disabled, neighborhood revitalization projects and child care facilities.

"A majority of this donation will go toward establishing a one-of-a-kind facility for Lusher Charter School in uptown New Orleans," Larsen said. "This multi-use, fully functioning and lighted football/baseball/soccer/softball field will be one of the finest facilities in the city."

This facility will not only serve Lusher's own struggling athletic programs, but it will serve as a practice field for Tulane University, a physical education and recess field for the New Orleans Charter Science & Math High School and a competitive venue for other neighboring schools and community sports programs. Construction will commence in the spring of 2008.

"Many of these children have gone without for so long," Larsen said. "This versatile facility will not only have a have a positive impact on the youth of New Orleans, but the community as a whole."

As part of the "Rebuilding Dreams in New Orleans" campaign, Operation Kids has also launched a widget, developed by mediaFORGE and Cobalt Communications Group, that allows supporters to view the ongoing progress of the campaign, embed the technology in a website, send it to friends, donate and set and measure their own fundraising goals.

About Operation Kids

Operation Kids is a 501(c)(3) non-profit organization dedicated to serving the needs of the Whole Child -- their education, health, safety and well-being. Founded in 1999 the mission of Operation Kids is to support a global community of diverse, qualified and measurably effective charities, each addressing aspects of the Whole Child. These charities have earned the "OK Charity" designation, which means individual and corporate donors alike can give with confidence and expect accountability and results. All donations go directly to charitable causes. More information is available at



About The Allstate Foundation

The Allstate Foundation is an independent, charitable organization made possible by subsidiaries and affiliates of The Allstate Corporation. The Allstate Foundation supports community initiatives to promote "safe and vital communities"; "tolerance, inclusion, and diversity"; and "economic empowerment." The Allstate Foundation believes in the financial potential of every individual and in helping America's families achieve their American dream. More information on The Allstate Foundation is available at:

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