SOURCE: Omniture

October 16, 2007 08:00 ET

Operation Smile Selects Omniture to Increase Online Donor Support for the Worldwide Children's Medical Charity

OREM, UT--(Marketwire - October 16, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Operation Smile -- a worldwide children's medical charity dedicated to surgically treating children born with facial deformities -- has selected Omniture to increase donor support and improve awareness of their cause by enhancing the performance of their Web site content and online campaigns.

"The contributions we raise online greatly benefit our programs and the lives of the children we serve, so it is critical that we understand how our online content and campaigns impact visitor behavior," said Eric Overman, Internet marketing manager at Operation Smile. "Omniture allows us to measure that impact by identifying what drives visitor engagement, and ultimately, donations."

Using Omniture SiteCatalyst®, Operation Smile measures visitor response to site content and tests what features and information drives visitor interest. This insight allows the organization to modify their Web site in real-time -- providing information that is relevant to the interests of their audience and increasing donor support.

"Non-profit organizations are increasingly relying on their Web sites to more effectively communicate with their donor communities," said Josh James, CEO and co-founder, Omniture. "We are proud to help an organization that does so much to better the lives of children around the world."

About Operation Smile (www.operationsmile.org)

Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children's medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile has treated more than 100,000 children born with cleft lips, cleft palates and other facial deformities. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its 25 partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency. Operation Smile commemorates its 25th Anniversary with a year-long, multi-faceted series of initiatives to promote sustainability and capacity-building among its 25 mission countries. The year-long anniversary celebration will culminate in November 2007, with the World Journey of Smiles, 40 simultaneous missions in 25 countries, with a goal of providing new smiles and new lives for an estimated 5,000 children living with facial deformities.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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