SOURCE: StockCall


August 18, 2010 09:05 ET

Opinions on Estee Lauder and Alberto-Culver -- Aggressive Marketing and Innovations Have Paid Off This Quarter

JOHANNESBURG, SOUTH AFRICA--(Marketwire - August 18, 2010) - offers investors comprehensive research on the personal product industry and has completed analytical research on Estee Lauder Companies Inc. (NYSE: EL) and Alberto-Culver Co. (NYSE: ACV). Register with us today at to have free access to these researches.

During the economic crisis the personal products industry was forced to focus their attention on price reduction in order to move products. The industry fared somewhat better than other non essential goods but brands and high price items suffered. Recently released quarterly earnings have generally shown improvement in the industry, reflecting the upward trend in the economy and a moderate increase in employment. Estee Lauder Companies Inc. second quarter results last week produced profits of $23.9 million whilst Alberto-Culver Co. saw its profit jumped 69% back in July. Investors looking for free research on Estee Lauder Companies Inc. and Alberto-Culver Co. are welcome to sign up at or is an online platform where investors doing their due-diligence on the personal product industry can have easy and free access to our analyst research and opinions on Estee Lauder Companies Inc. and Alberto-Culver Co.; all investors need to do is register for a complimentary membership at

Companies posting profits for the quarter associate their upswing to three things: effective marketing and promotion, product innovation and increased operational efficiency. As consumers return to brands following a period of success for generic products during the recession, they are on the lookout for new, exciting and revolutionary products. Although there have been moderate increases in North American and European sales, most company earnings are seeing bigger growth in the emerging markets of Asia and Africa. Register now at to have free access to our reports on the personal product industry.

Of interest to the industry in the US is the Safe Cosmetics Act of 2010 which is currently under debate. Though the industry as a whole supports the idea of revamping the FDA's oversight role, it maintains that the proposed act will be unnecessarily burdensome and expensive to the FDA and will encumber producers. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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