SOURCE: Optimal, Inc.
December 21, 2012 14:09 ET
SAN FRANCISCO, CA--(Marketwire - Dec 21, 2012) - Optimal, the leading social ad buying and analytics platform, today announced the release of the self-service Optim.al platform Version 3.30. Some of the platform's new features include:
In addition to providing new, powerful ways for advertisers to reach potential customers, Optimal has enhanced existing features to improve workflow for marketers and agencies:
Optimal is also making its Optimal API available to partners like Page and App management companies and developers who wish to build functionality that includes Optimal's social media analytics or advertising software. Interested developers are encouraged to contact Optimal at http://www.optimalsocial.com/contact/?license
About Optimal, Inc.
Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform (Optimal), and proprietary audience analytics suite (Audience Matrix and Keyword Expander). Optimal is a member of Facebook's Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in Palo Alto, New York, and Chicago. For more information, please visit http://www.optimalsocial.com
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